Photos
- Studio–3 Bedrooms
- $1,320-$2,450 Pricing
- 546–1,288 Square Feet
Rent Specials
One Month Free!~~Get your first month’s rent free when you lease an apartment listed as “Available Now” on our website. Start your lease by May 1st, 2026 to receive the move-in credit. Special does not apply to re-rentals or transfers.
About Prima
Located in the thriving community of Uptown Fitchburg, where neighbors are neighborly and friends are friendly, Prima is suprema. Located minutes from the Beltline, with an easy commute to downtown, Prima is smack-dab in the middle of walking trails, parks, and the Capitol City Bike Trail. And when you move into your Prima luxury apartment, you’ll walk into prime open floor plans with expansive windows, kitchen islands, trendsetting fixtures, top-notch cabinetry and backsplashes. Outside you will notice a sleek and modern building with a courtyard for entertaining and amenities that include indoor bicycle storage with a repair station, a fully quipped fitness room, community room, and access to the Uptown pool and clubhouse. Yes, Prima is fit for you because Prima is prime.
Prima is located in the Fitchburg Neighborhood and 53711 Zip code of Fitchburg, WI. This community is professionally managed by Avante Properties
Property Contact Info
- Listed by:
- Agency:
- Vendor Logo:
- Website:
- View Property Website
- Call Us:
- (608) 292-2276
- Disclaimer:
Floorplan Pricing and Availability
Prima offers Studio to 3 Bedroom apartments starting from $1,375 and having 546–1,288 sq ft. Here is the current pricing and availability:
Cost CalculatorEstimate your monthly and one-time fees
New! Interactive Property Map
ApartmentHomeLiving.com's new Interactive Property Map allows you to see where every available unit is located at this community.Try It Now >Studio
Studio
From $1,375
Studio, 1 Bath, 546 sq ftAvailable Jul 1Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $1,375 July 1, 2026 E204 546 $1,375 July 1, 2026 W106 546 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
Living Space
- Vinyl Flooring
Model Rent and Fees
Model Price Range
- $1,320 - $1,375
Current Available Pricing
- $1,375
Deposit
- $1,000 deposit
Unit E204 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
Living Space
- Vinyl Flooring
Unit E204 Rent and Fees
Unit Price
- $1,375
View Details and Rent EstimateDeposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $1,320 - $1,375
Unit W106 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
Living Space
- Vinyl Flooring
Unit W106 Rent and Fees
Unit Price
- $1,375
View Details and Rent EstimateDeposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $1,320 - $1,375
Apartment Model: StudioFrom $1,320Studio, 1 Bath, 546 sq ftAvailable July 1, 2026![]()
Studio - Floorplan Apartment Unit: E204Apartment Model: Studio$1,375Studio, 1 Bath, 546 sq ftAvailable July 1, 2026Apartment Unit: W106Apartment Model: Studio$1,375Studio, 1 Bath, 546 sq ftAvailable July 1, 20261 Bedroom
One Bedroom
From $1,595
1 Bed, 1 Bath, 743-818 sq ftAvailable SoonModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $1,595 Available Soon E118 784 $1,595 Available Soon E216 784 $1,650 Available Soon W108 790 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Model Rent and Fees
Model Price Range
- $1,550 - $1,675
Current Available Pricing
- $1,595 - $1,650
Unit E118 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit E118 Rent and Fees
Unit Price
- $1,595
Model Rent and Fees
Model Price Range
- $1,550 - $1,675
Unit E216 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit E216 Rent and Fees
Unit Price
- $1,595
Model Rent and Fees
Model Price Range
- $1,550 - $1,675
Unit W108 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit W108 Rent and Fees
Unit Price
- $1,650
Model Rent and Fees
Model Price Range
- $1,550 - $1,675
Apartment Model: One BedroomFrom $1,5501 Bedroom, 1 Bath, 743-818 sq ft![]()
One Bedroom - Floorplan 1 ![]()
One Bedroom - Floorplan 2 ![]()
One Bedroom - Floorplan 3 Apartment Unit: E118Apartment Model: One Bedroom$1,5951 Bedroom, 1 Bath, 784 sq ftAvailableApartment Unit: E216Apartment Model: One Bedroom$1,5951 Bedroom, 1 Bath, 784 sq ftAvailableApartment Unit: W108Apartment Model: One Bedroom$1,6501 Bedroom, 1 Bath, 790 sq ftAvailableOne Bed + Den
From $1,895
1 Bed, 1 Bath, 976 sq ftAvailable Jul 1Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft $1,895 July 1, 2026 W210 976 Unit W210 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Den
- High Ceilings
- Vinyl Flooring
- Walk-In Closets
Unit W210 Rent and Fees
Unit Price
- $1,895
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $1,750 - $1,895
Apartment Model: One Bed + DenFrom $1,7501 Bedroom, 1 Bath, 976 sq ftAvailable July 1, 2026![]()
One Bed + Den - Floorplan Apartment Unit: W210Apartment Model: One Bed + Den$1,8951 Bedroom, 1 Bath, 976 sq ftAvailable July 1, 20262 Bedrooms
Two Bedroom
From $2,100
2 Beds, 2 Baths, 1044-1215 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $2,150 Available Now E201 1044 $2,150 Available Now E208 1098 $2,100 Available Now E322 1215 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Model Rent and Fees
Model Price Range
- $1,850 - $2,295
Current Available Pricing
- $2,100 - $2,150
Unit E201 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit E201 Rent and Fees
Unit Price
- $2,150
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $1,850 - $2,295
Unit E208 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit E208 Rent and Fees
Unit Price
- $2,150
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $1,850 - $2,295
Unit E322 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit E322 Rent and Fees
Unit Price
- $2,100
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $1,850 - $2,295
Apartment Model: Two BedroomFrom $1,8502 Bedroom, 2 Bath, 1044-1215 sq ftAvailable Now![]()
Two Bedroom - Floorplan 1 ![]()
Two Bedroom - Floorplan 2 ![]()
Two Bedroom - Floorplan 3 ![]()
Two Bedroom - Floorplan 4 Apartment Unit: E201Apartment Model: Two Bedroom$2,1502 Bedroom, 2 Bath, 1044 sq ftAvailable NowApartment Unit: E208Apartment Model: Two Bedroom$2,1502 Bedroom, 2 Bath, 1098 sq ftAvailable NowApartment Unit: E322Apartment Model: Two Bedroom$2,1002 Bedroom, 2 Bath, 1215 sq ftAvailable NowTwo Bed + Den
From $2,100
2 Beds, 2 Baths, 1222-1288 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $2,100 Available Now E304 1222 $2,350 Available Now W301 1288 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Storage Space
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $2,100 - $2,350
Unit E304 Rent and Fees
Unit Price
- $2,100
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $2,100 - $2,350
Unit W301 Rent and Fees
Unit Price
- $2,350
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $2,100 - $2,350
Apartment Model: Two Bed + DenFrom $2,1002 Bedroom, 2 Bath, 1222-1288 sq ftAvailable Now![]()
Two Bed + Den - Floorplan Apartment Unit: E304Apartment Model: Two Bed + Den$2,1002 Bedroom, 2 Bath, 1222 sq ftAvailable NowApartment Unit: W301Apartment Model: Two Bed + Den$2,3502 Bedroom, 2 Bath, 1288 sq ftAvailable Now3 Bedrooms
Three Bedroom
From $2,450
3 Beds, 2 Baths, 1283 sq ftAvailable Aug 1Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft $2,450 August 1, 2026 E226 1283 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Storage Space
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Unit E226 Rent and Fees
Unit Price
- $2,450
View Details and Rent EstimateModel Rent and Fees
Model Price Range
- $2,395 - $2,450
Apartment Model: Three BedroomFrom $2,3953 Bedroom, 2 Bath, 1283 sq ftAvailable August 1, 2026![]()
Three Bedroom - Floorplan Apartment Unit: E226Apartment Model: Three Bedroom$2,4503 Bedroom, 2 Bath, 1283 sq ftAvailable August 1, 2026
Price shown is base rent. Excludes user-selected optional fees and variable or usage-based fees and required charges due at or prior to move-in or at move-out. View Fees and Policies for details. Price, availability, fees, and any applicable rent special are subject to change without notice.
Schedule a Tour
Call us at: (608) 292-2276 to schedule a tour.
Property Information
- 117 Units
- 3 Stories
- Built in 2016
Lease Terms
- 12 mo
Fees and Policies
The fees listed below are community-provided and may exclude utilities or add-ons. All payments are made directly to the property and are non-refundable unless otherwise specified. Use the Cost Calculator to determine costs based on your needs.
Required Fees
One-Time Basics
- Due at Application
- Application Fee Per ApplicantiCharged per applicant.$25.00
- Due at Move-In
- Earnest DepositiApplied to security deposit after lease signing. Charged per unit.$200.00
Pet Policy and Fees
Dogs
- 2 Pet Limit
- 100 Lb Weight Limit
- Spayed/Neutered
Dogs must occupy first floor units. Breed restrictions apply - please contact us for more details.
Parking Info and Fees
- Surface Lot
- Covered
Property Fee Disclaimer: Based on community-supplied data and independent market research. Subject to change without notice. May exclude fees for mandatory or optional services and usage-based utilities.
Features and Amenities
On-Site Services
- Recycling
- 24 Hour Access
Community Features
- Conference Rooms
- Business Center
- Clubhouse
- Lounge
- Elevator
Outdoor Features
- Grill
- Courtyard
- Patio
Recreation and Fitness
- Fitness Center
- Walking/Biking Trails
- Bicycle Storage
- Pool
Interior Features
- Balcony
- Storage Space
- Heating
- Sprinkler System
- Ceiling Fans
- High Speed Internet Access
- Intercom
- Washer/Dryer
- Air Conditioning
- Smoke Free
Kitchen Amenities
- Disposal
- Stainless Steel Appliances
- Kitchen
- Dishwasher
- Microwave
- Island Kitchen
- Refrigerator
- Oven
Living Area Features
- Walk In Closets
- High Ceilings
- Den
- Vinyl Flooring
- Window Coverings
- Carpet
Map
5121 E Cheryl Pky, Fitchburg, WI 53711
- Shopping
- Colleges
- Grocery
- Medical
- Parks
Map
Hours and Contact Info
Call Us - Open Now!
Currently Closed
By Appointment
| Monday | By Appointment |
| Tuesday | By Appointment |
| Wednesday | By Appointment |
| Thursday | By Appointment |
| Friday | By Appointment |
| Saturday | By Appointment |
| Sunday | Closed |
Frequently Asked Questions about Prima
Where is Prima located?
Prima is located at 5121 E Cheryl Pky near the Fitchburg area of Fitchburg, WI
What is the current rent range at Prima?
Studio to 3 Bedroom Apartments at Prima currently range from $1,375 to $2,450
When is the leasing office open?
- The office Hours for Prima are
- Monday By Appointment
- Tuesday By Appointment
- Wednesday By Appointment
- Thursday By Appointment
- Friday By Appointment
- Saturday By Appointment
- Sunday Closed
Are pets allowed?
Call us today to find out our pet policy and if we allow pets
Are there any rent specials?
The current rent special at Prima is: One Month Free!~~Get your first month’s rent free when you lease an apartment listed as “Available Now” on our website. Start your lease by May 1st, 2026 to receive the move-in credit. Special does not apply to re-rentals or transfers..
Lifestyle Ratings
Learn more about Lifestyle SearchPoints of Interest
Time and distance from Prima.
Arts Museums and Landmarks
Big Box and Retail
Kohl's
2501 W Broadway
6 minute drive / 3.06 miles away
Walgreens
4605 Larson Beach Rd
9 minute drive / 4.45 miles away
Target
6321 Mckee Rd
10 minute drive / 4.67 miles away
Colleges and Universities
Groceries
Hy-Vee
2920 Fitchrona Rd
9 minute drive / 4.54 miles away
Whole Foods
4710 Madison Yards Way
12 minute drive / 5.64 miles away
Festival Foods
660 Hometown Cir
14 minute drive / 6.63 miles away
Hospitals
University Of Wisconsin Hospitals And Clinics Authority
600 Highland Avenue
10 minute drive / 5.05 miles away
Parks and Recreation
Prima has 1 park within 4.9 miles, including Lakeshore Nature Preserve.
Shopping Centers
Prima has 5 shopping centers within 1.9 miles.
Nearby Neighborhoods
Rental Price Ranges in the Area
| Bedroom | Average Rent | Cheapest Rent | Highest Rent |
|---|---|---|---|
| Fitchburg Studio Apartments | $1,374 | $800 | $2,025 |
| Fitchburg 1 Bedroom Apartments | $1,528 | $646 | $3,950 |
| Fitchburg 2 Bedroom Apartments | $1,881 | $775 | $3,290 |
| Fitchburg 3 Bedroom Apartments | $2,143 | $1,226 | $3,335 |
| Fitchburg 4 Bedroom Apartments | $2,200 | $2,200 | $2,200 |
Browse Top Apartments in Fitchburg
By Price
By Community Type
- Fitchburg Apartments for Rent by Owner
- Fitchburg Apartments with Rent Specials
- Fitchburg Top Rated Apartments
- Fitchburg Corporate Apartments
- Fitchburg Furnished Apartments
- Fitchburg Gated Apartments
- Fitchburg Loft Apartments
- Fitchburg Low Income Apartments
- New Fitchburg Apartments
- Fitchburg Senior Apartments
- Fitchburg Short-term Apartments
- Fitchburg Student Apartments
- Fitchburg Apartments with Utilities Included
Viewing: Prima | Desktop Version | Listing Updated: 04/05/2026 | AHLSLV