Photos
- Studio–2 Bedrooms
- $1,320-$2,295Pricing
- 546–1,222Square Feet
Rent Specials
One Month Free!~~One month of rent free for leases that start on or before 1/30/2026.
About Prima
Located in the thriving community of Uptown Fitchburg, where neighbors are neighborly and friends are friendly, Prima is suprema. Located minutes from the Beltline, with an easy commute to downtown, Prima is smack-dab in the middle of walking trails, parks, and the Capitol City Bike Trail. And when you move into your Prima luxury apartment, you’ll walk into prime open floor plans with expansive windows, kitchen islands, trendsetting fixtures, top-notch cabinetry and backsplashes. Outside you will notice a sleek and modern building with a courtyard for entertaining and amenities that include indoor bicycle storage with a repair station, a fully quipped fitness room, community room, and access to the Uptown pool and clubhouse. Yes, Prima is fit for you because Prima is prime.
Prima is located in the Fitchburg Neighborhood and 53711 Zip code of Fitchburg, WI. This community is professionally managed by Avante Properties
Property Contact Info
Floorplan Pricing and Availability
Prima offers Studio to 2 Bedroom apartments starting from $1,350 and having 546–1,222 sq ft. Here is the current pricing and availability:
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Studio
From $1,350
Studio, 1 Bath, 546 sq ftAvailable Mar 6Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft $1,350 March 6, 2026 E125 546 Unit E125 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
Living Space
- Vinyl Flooring
Unit E125 Rent and Fees
Unit Price
- $1,350Plus Fees
Deposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $1,320 - $1,375Plus Fees
Apartment Model: StudioFrom $1,320Studio, 1 Bath, 546 sq ftAvailable March 6, 2026![]()
Studio - Floorplan 1 Apartment Unit: E125Apartment Model: Studio$1,350Studio, 1 Bath, 546 sq ftAvailable March 6, 20261 Bedroom
One Bed + Den
From $1,765
1 Bed, 1 Bath, 982 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft $1,765 Available Now W313 982 Unit W313 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Den
- High Ceilings
- Vinyl Flooring
- Walk-In Closets
Unit W313 Rent and Fees
Unit Price
- $1,765Plus Fees
Model Rent and Fees
Model Price Range
- $1,750 - $1,850Plus Fees
Apartment Model: One Bed + DenFrom $1,7501 Bedroom, 1 Bath, 982 sq ftAvailable Now![]()
One Bed + Den - Floorplan 1 Apartment Unit: W313Apartment Model: One Bed + Den$1,7651 Bedroom, 1 Bath, 982 sq ftAvailable NowOne Bedroom
From $1,550
1 Bed, 1 Bath, 779-784 sq ftAvailable SoonModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $1,550 Available Soon E203 784 $1,550 Available Soon E314 784 $1,650 Available Soon W217 780 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Model Rent and Fees
Model Price Range
- $1,550 - $1,650Plus Fees
Unit E203 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit E203 Rent and Fees
Unit Price
- $1,550Plus Fees
Model Rent and Fees
Model Price Range
- $1,550 - $1,650Plus Fees
Unit E314 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit E314 Rent and Fees
Unit Price
- $1,550Plus Fees
Model Rent and Fees
Model Price Range
- $1,550 - $1,650Plus Fees
Unit W217 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- Vinyl Flooring
- Walk-In Closets
- Window Coverings
Unit W217 Rent and Fees
Unit Price
- $1,650Plus Fees
Model Rent and Fees
Model Price Range
- $1,550 - $1,650Plus Fees
Apartment Model: One BedroomFrom $1,5501 Bedroom, 1 Bath, 779-784 sq ft![]()
One Bedroom - Floorplan 1 ![]()
One Bedroom - Floorplan 2 ![]()
One Bedroom - Floorplan 3 Apartment Unit: E203Apartment Model: One Bedroom$1,5501 Bedroom, 1 Bath, 784 sq ftAvailableApartment Unit: E314Apartment Model: One Bedroom$1,5501 Bedroom, 1 Bath, 784 sq ftAvailableApartment Unit: W217Apartment Model: One Bedroom$1,6501 Bedroom, 1 Bath, 780 sq ftAvailable2 Bedrooms
Two Bedroom
From $1,850
2 Beds, 2 Baths, 1095-1215 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft View Details $1,850 Available Now E124 1095 $2,100 Available Now E322 1215 $2,045 Available Now W302 1169 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Model Rent and Fees
Model Price Range
- $1,850 - $2,295Plus Fees
Current Available Pricing
- $1,850 - $2,100 Plus Fees
Unit E124 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit E124 Rent and Fees
Unit Price
- $1,850Plus Fees
Model Rent and Fees
Model Price Range
- $1,850 - $2,295Plus Fees
Unit E322 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit E322 Rent and Fees
Unit Price
- $2,100Plus Fees
Model Rent and Fees
Model Price Range
- $1,850 - $2,295Plus Fees
Unit W302 Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Living Space
- Carpet
- High Ceilings
- Vinyl Flooring
Unit W302 Rent and Fees
Unit Price
- $2,045Plus Fees
Model Rent and Fees
Model Price Range
- $1,850 - $2,295Plus Fees
Apartment Model: Two BedroomFrom $1,8502 Bedroom, 2 Bath, 1095-1215 sq ftAvailable Now![]()
Two Bedroom - Floorplan 1 ![]()
Two Bedroom - Floorplan 2 ![]()
Two Bedroom - Floorplan 3 ![]()
Two Bedroom - Floorplan 4 Apartment Unit: E124Apartment Model: Two Bedroom$1,8502 Bedroom, 2 Bath, 1095 sq ftAvailable NowApartment Unit: E322Apartment Model: Two Bedroom$2,1002 Bedroom, 2 Bath, 1215 sq ftAvailable NowApartment Unit: W302Apartment Model: Two Bedroom$2,0452 Bedroom, 2 Bath, 1169 sq ftAvailable NowTwo Bed + Den
From $2,100
2 Beds, 2 Baths, 1222 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft $2,100 Available Now E304 1222 Model Amenities and Features
Features
- Air Conditioning
- Balcony
- Ceiling Fans
- Heating
- High Speed Internet Access
- Intercom
- Smoke Free
- Sprinkler System
- Storage Space
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Island Kitchen
- Kitchen
- Microwave
- Oven
- Refrigerator
- Stainless Steel Appliances
Unit E304 Rent and Fees
Unit Price
- $2,100Plus Fees
Model Rent and Fees
Model Price Range
- $2,100 - $2,250Plus Fees
Apartment Model: Two Bed + DenFrom $2,1002 Bedroom, 2 Bath, 1222 sq ftAvailable Now![]()
Two Bed + Den - Floorplan 1 Apartment Unit: E304Apartment Model: Two Bed + Den$2,1002 Bedroom, 2 Bath, 1222 sq ftAvailable Now
Price shown is base rent and may not include non-optional fees and utilities. View Fees and Policies for details. Price, availability, fees, and any applicable rent special are subject to change without notice.
Schedule a Tour
Call us at: (608) 292-2276 to schedule a tour.
Property Information
- 117 Units
- 3 Stories
- Built in 2016
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Lease Terms
- 8 - 13 mo
Fees and Policies
The fees listed below are community-provided and may exclude utilities or add-ons. All payments are made directly to the property and are non-refundable unless otherwise specified. Use the Cost Calculator to determine costs based on your needs.
Required Fees
One-Time Move-In Fees
- Due at Application
- Application Fee Per ApplicantiCharged per applicant$25
- Due at Move-In
- Earnest DepositiApplied to security deposit after lease signing. Charged per unit$200
Pet Policy and Fees
Dogs
- 2 Pet Limit
- $50 Monthly Pet Rent
- 100 Lb Weight Limit
Property Fee Disclaimer: Based on community-supplied data and independent market research. Subject to change without notice. May exclude fees for mandatory or optional services and usage-based utilities.
Features and Amenities
On-Site Services
- Recycling
- 24 Hour Access
Community Features
- Conference Rooms
- Business Center
- Clubhouse
- Lounge
- Elevator
Outdoor Features
- Grill
- Courtyard
- Patio
Recreation and Fitness
- Fitness Center
- Walking/Biking Trails
- Bicycle Storage
- Pool
Interior Features
- Balcony
- Storage Space
- Heating
- Sprinkler System
- Ceiling Fans
- High Speed Internet Access
- Intercom
- Washer/Dryer
- Air Conditioning
- Smoke Free
Kitchen Amenities
- Disposal
- Stainless Steel Appliances
- Kitchen
- Dishwasher
- Microwave
- Island Kitchen
- Refrigerator
- Oven
Living Area Features
- Walk In Closets
- High Ceilings
- Den
- Vinyl Flooring
- Window Coverings
- Carpet
Map
5121 E Cheryl Pky, Fitchburg, WI 53711
- Shopping
- Colleges
- Grocery
- Medical
- Parks
Map
Hours and Contact Info
Call Us - Open Now!
Currently Closed
By Appointment
| Monday | By Appointment |
| Tuesday | By Appointment |
| Wednesday | By Appointment |
| Thursday | By Appointment |
| Friday | By Appointment |
| Saturday | By Appointment |
| Sunday | Closed |
What Are Walk Score®, Transit Score®, and Bike Score® Ratings?
- Walk Score® measures the walkability of any address.
- Transit Score® measures access to public transit.
- Bike Score® measures the bikeability of any address.
Frequently Asked Questions about Prima
Where is Prima located?
Prima is located at 5121 E Cheryl Pky near the Fitchburg area of Fitchburg, WI
What is the current rent range at Prima?
Studio to 2 Bedroom Apartments at Prima currently range from $1,350 to $2,150
When is the leasing office open?
- The office Hours for Prima are
- Monday By Appointment
- Tuesday By Appointment
- Wednesday By Appointment
- Thursday By Appointment
- Friday By Appointment
- Saturday By Appointment
- Sunday Closed
Are pets allowed?
Call us today to find out our pet policy and if we allow pets
Are there any rent specials?
The current rent special at Prima is: One Month Free!~~One month of rent free for leases that start on or before 1/30/2026..
Lifestyle Ratings
Learn more about Lifestyle SearchRenters Reviews and Ratings
Nearby Schools
Oregon Middle
Oregon
601 Pleasant Oak Drive
Public School - Grades 7-8 (636 Students)
In Attendance Zone13 minute drive / 6.5 miles away
Oregon High
Oregon
456 North Perry Parkway
Public School - Grades 9-12 (1269 Students)
In Attendance Zone11 minute drive / 5.2 miles away
School data provided by GreatSchools.
details
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on scale of 1 (below average) and to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider needs as part of the school selection process.
About GreatSchools Data on ApartmentHomeLiving.com.
About GreatSchools Data on ApartmentHomeLiving.com.
Points of Interest
Time and distance from Prima.
Arts Museums and Landmarks
Big Box and Retail
Kohl's
2501 W Broadway
6 minute drive / 3.06 miles away
Walgreens
4605 Larson Beach Rd
9 minute drive / 4.45 miles away
Target
6321 Mckee Rd
10 minute drive / 4.67 miles away
Colleges and Universities
Groceries
Hy-Vee
2920 Fitchrona Rd
9 minute drive / 4.54 miles away
Whole Foods
4710 Madison Yards Way
12 minute drive / 5.64 miles away
Festival Foods
660 Hometown Cir
14 minute drive / 6.63 miles away
Hospitals
University Of Wisconsin Hospitals And Clinics Authority
600 Highland Avenue
10 minute drive / 5.05 miles away
Parks and Recreation
Prima has 1 park within 4.9 miles, including Lakeshore Nature Preserve.
Shopping Centers
Prima has 5 shopping centers within 1.9 miles.
Nearby Neighborhoods
Rental Price Ranges in the Area
| Bedroom | Average Rent | Cheapest Rent | Highest Rent |
|---|---|---|---|
| Fitchburg Studio Apartments | $1,472 | $800 | $4,740 |
| Fitchburg 1 Bedroom Apartments | $1,547 | $646 | $4,865 |
| Fitchburg 2 Bedroom Apartments | $1,885 | $770 | $6,600 |
| Fitchburg 3 Bedroom Apartments | $2,072 | $1,226 | $5,125 |
| Fitchburg 4 Bedroom Apartments | $2,425 | $2,425 | $2,425 |
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Viewing: Prima | Desktop Version | Listing Updated: 01/20/2026 | AHLSLV