




- 1–3 Bedrooms
- $1,945-$9,270 Pricing
- 615–1,732 Square Feet
Rent Specials
Limited Time Special - Up to TWO MONTHS FREE on Select Floor Plans, Plus your Move In Costs are on Us - Call today for more details!
About The Couture
Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
The Couture is located in the Juneau Town Neighborhood and 53202 Zip code of Milwaukee, WI. This community is professionally managed by Willow Bridge Property Company
Unique Features and Amenities
- 10 Foot Ceilings
- 24/7 Fitness Center
- 24-hour Concierge with Key Fob Building Access
- 3rd Floor Resident Green Space
- ADA Accessible
- Bark Park & Pet Washing Station
- Bike Parking & Storage
- Clubhouse & Lounge
- Custom Soft Close Cabinetry
- Eco-Friendly Transit Center
- Floor-to-Ceiling Windows - Select Units
- Four Dedicated High-Speed Residential Elevators
- Golf Simulator
- Junior 1-bedroom to 3-bedroom Layouts
- Kids Play Area
- LED Lighting
- Luxury Fixtures and Finishes
- Onsite Retail & Dining
- Outdoor Terrace with Swimming Pool and Kitchen
- Outdoor Terraces in Select Residences
- Private Poker Rooms
- Residences Ranging from 576 to 2,350 sq. ft.
- Underground Parking
- Unlimited Parking Spots Per Unit (Additional fee)
- Utility Package
- Washer & Dryer in-unit
Property Contact Info

- Listed by:
- Agency:
- Vendor Logo:
- Website:
- View Property Website
- Call Us:
- (414) 519-6670
- Disclaimer:
Office Hours
| Monday | 10:00 am–5:00 pm |
| Tuesday | 10:00 am–5:00 pm |
| Wednesday | 10:00 am–5:00 pm |
| Thursday | 10:00 am–5:00 pm |
| Friday | 10:00 am–5:00 pm |
| Saturday | 10:00 am–5:00 pm |
| Sunday | 10:00 am–2:00 pm |
Floorplan Pricing and Availability
The Couture offers 1 to 3 Bedroom apartments starting from $1,945 and having 615–1,732 sq ft. Here is the current pricing and availability:
New! Interactive Property Map
1 Bedroom
Floorplan A3
From $2,520
1 Bed, 1 Bath, 751 sq ftAvailable Sep 7Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit View Details $2,520 September 7, 2026 1208 751 $500 $2,600 October 3, 2026 2008 751 $500 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $2,520 - $2,600
Unit 1208 Rent and Fees
Unit Price
- $2,520
Deposit
- $500 deposit
Model Rent and Fees
Model Price Range
- $2,520 - $2,600
Unit 2008 Rent and Fees
Unit Price
- $2,600
Deposit
- $500 deposit
Model Rent and Fees
Model Price Range
- $2,520 - $2,600
Apartment Model: A3From $2,5201 Bedroom, 1 Bath, 751 sq ftAvailable September 7, 2026![]()
A3 - Floorplan Apartment Unit: 1208Apartment Model: A3$2,5201 Bedroom, 1 Bath, 751 sq ftAvailable September 7, 2026Apartment Unit: 2008Apartment Model: A3$2,6001 Bedroom, 1 Bath, 751 sq ftAvailable October 3, 2026Floorplan J1
$1,945
1 Bed, 1 Bath, 615 sq ftAvailable Oct 19Model Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit $1,945 October 19, 2026 2107 615 $500 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Unit 2107 Rent and Fees
Unit Price
- $1,945
Deposit
- $500 deposit
Model Rent and Fees
Price
- $1,945
Apartment Model: J1$1,9451 Bedroom, 1 Bath, 615 sq ftAvailable October 19, 2026![]()
J1 - Floorplan Apartment Unit: 2107Apartment Model: J1$1,9451 Bedroom, 1 Bath, 615 sq ftAvailable October 19, 20262 Bedrooms
Floorplan B1
From $3,605
2 Beds, 2 Baths, 1137 sq ftAvailable NowCheapest 2 BedroomThis is the cheapest 2 Bedroom at this PropertyModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit View Details $3,790 Available Now 2804 1137 $750 $3,920 Available Now 3104 1137 $750 $3,930 Available Now 3204 1137 $750 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $3,605 - $3,960
Current Available Pricing
- $3,790 - $3,930
Unit 2804 Rent and Fees
Unit Price
- $3,790
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $3,605 - $3,960
Unit 3104 Rent and Fees
Unit Price
- $3,920
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $3,605 - $3,960
Unit 3204 Rent and Fees
Unit Price
- $3,930
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $3,605 - $3,960
Apartment Model: B1From $3,6052 Bedroom, 2 Bath, 1137 sq ftAvailable Now![]()
B1 - Floorplan Apartment Unit: 2804Apartment Model: B1$3,7902 Bedroom, 2 Bath, 1137 sq ftAvailable NowApartment Unit: 3104Apartment Model: B1$3,9202 Bedroom, 2 Bath, 1137 sq ftAvailable NowApartment Unit: 3204Apartment Model: B1$3,9302 Bedroom, 2 Bath, 1137 sq ftAvailable NowFloorplan B3
From $4,490
2 Beds, 2 Baths, 1173 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit View Details $4,490 Available Now 0509 1173 $750 $4,490 Available Now 0609 1173 $750 $4,490 Available Now 0709 1173 $750 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $4,490 - $4,585
Current Available Pricing
- $4,490
Unit 0509 Rent and Fees
Unit Price
- $4,490
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,490 - $4,585
Unit 0609 Rent and Fees
Unit Price
- $4,490
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,490 - $4,585
Unit 0709 Rent and Fees
Unit Price
- $4,490
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,490 - $4,585
Apartment Model: B3From $4,4902 Bedroom, 2 Bath, 1173 sq ftAvailable Now![]()
B3 - Floorplan Apartment Unit: 0509Apartment Model: B3$4,4902 Bedroom, 2 Bath, 1173 sq ftAvailable NowApartment Unit: 0609Apartment Model: B3$4,4902 Bedroom, 2 Bath, 1173 sq ftAvailable NowApartment Unit: 0709Apartment Model: B3$4,4902 Bedroom, 2 Bath, 1173 sq ftAvailable NowFloorplan B2
From $4,500
2 Beds, 2 Baths, 1257 sq ftAvailable NowLargest 2 BedroomThis is the largest 2 Bedroom at this PropertyModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit View Details $4,890 Available Now 0503 1257 $750 $4,890 Available Now 0603 1257 $750 $4,890 Available Now 0703 1257 $750 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $4,500 - $5,310
Current Available Pricing
- $4,890
Unit 0503 Amenities and Features
Unique Features
- ADA Accessible
Unit 0503 Rent and Fees
Unit Price
- $4,890
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,500 - $5,310
Unit 0603 Amenities and Features
Unique Features
- ADA Accessible
Unit 0603 Rent and Fees
Unit Price
- $4,890
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,500 - $5,310
Unit 0703 Amenities and Features
Unique Features
- ADA Accessible
Unit 0703 Rent and Fees
Unit Price
- $4,890
Deposit
- $750 deposit
Model Rent and Fees
Model Price Range
- $4,500 - $5,310
Apartment Model: B2From $4,5002 Bedroom, 2 Bath, 1257 sq ftAvailable Now![]()
B2 - Floorplan Apartment Unit: 0503Apartment Model: B2$4,8902 Bedroom, 2 Bath, 1257 sq ftAvailable NowApartment Unit: 0603Apartment Model: B2$4,8902 Bedroom, 2 Bath, 1257 sq ftAvailable NowApartment Unit: 0703Apartment Model: B2$4,8902 Bedroom, 2 Bath, 1257 sq ftAvailable Now3 Bedrooms
Floorplan C2
From $8,895
3 Beds, 2.5 Baths, 1732 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit View Details $8,895 Available Now 4202 1732 $1,000 $9,170 Available Now 4302 1732 $1,000 $9,270 Available Now 4402 1732 $1,000 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Model Rent and Fees
Model Price Range
- $8,895 - $9,270
Unit 4202 Rent and Fees
Unit Price
- $8,895
Deposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $8,895 - $9,270
Unit 4302 Rent and Fees
Unit Price
- $9,170
Deposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $8,895 - $9,270
Unit 4402 Rent and Fees
Unit Price
- $9,270
Deposit
- $1,000 deposit
Model Rent and Fees
Model Price Range
- $8,895 - $9,270
Apartment Model: C2From $8,8953 Bedroom, 2.5 Bath, 1732 sq ftAvailable Now![]()
C2 - Floorplan Apartment Unit: 4202Apartment Model: C2$8,8953 Bedroom, 2.5 Bath, 1732 sq ftAvailable NowApartment Unit: 4302Apartment Model: C2$9,1703 Bedroom, 2.5 Bath, 1732 sq ftAvailable NowApartment Unit: 4402Apartment Model: C2$9,2703 Bedroom, 2.5 Bath, 1732 sq ftAvailable NowFloorplan C3
$9,170
3 Beds, 2.5 Baths, 1680 sq ftAvailable NowModel Gallery
Floorplans
Availability Details
Price Availability Date Unit Sq Ft Deposit $9,170 Available Now 4301 1680 $1,000 Model Amenities and Features
Features
- Washer/Dryer
Kitchen
- Dishwasher
- Disposal
- Kitchen
- Microwave
- Quartz Countertops
- Refrigerator
- Stainless Steel Appliances
Unit 4301 Rent and Fees
Unit Price
- $9,170
Deposit
- $1,000 deposit
Model Rent and Fees
Price
- $9,170
Apartment Model: C3$9,1703 Bedroom, 2.5 Bath, 1680 sq ftAvailable Now![]()
C3 - Floorplan Apartment Unit: 4301Apartment Model: C3$9,1703 Bedroom, 2.5 Bath, 1680 sq ftAvailable Now
Schedule a Tour
3D Tours
Property Information
- 322 Units
- 44 Stories
- Built in 2024
Lease Terms
- 10 - 12 mo
Fees and Policies
The fees listed below are community-provided and may exclude utilities or add-ons. All payments are made directly to the property and are non-refundable unless otherwise specified.
Other Fees and Policies
Pet Fees
- Cat
- Cat FeeiMax of 2. Charged Per Pet.$350.00
- Cat RentiCharged Per Pet.$40.00/mo
- Dog
- Dog FeeiMax of 2. Charged Per Pet.$350.00
- Dog RentiCharged Per Pet.$40.00/mo
Rottweiler, Doberman Pinscher, Pit Bull Terrier | Staffordshire Terrier, Chow, Presa Canarios, Akita, Alaskan Malamutes, Wolf-Hybrid, or any mix thereof.
Rottweiler, Doberman Pinscher, Pit Bull Terrier | Staffordshire Terrier, Chow, Presa Canarios, Akita, Alaskan Malamutes, Wolf-Hybrid, or any mix thereof.
Max of 2. Dogs and Cats.
Parking Fees
- Electric Vehicle Parking
- Parking FeeiCharged per vehicle.$295.00/mo
- Parking
- Parking FeeiCharged per vehicle.$215.00/mo
- Tandem
- Parking FeeiCharged per vehicle.$300.00/mo
- Other
Additional Parking Options
Property Fee Disclaimer: Based on community-supplied data and independent market research. Subject to change without notice. May exclude fees for mandatory or optional services and usage-based utilities.
Features and Amenities
On-Site Services
- On Site Retail
- Pet Washing Station
- Concierge
Community Features
- Business Center
- Clubhouse
- Lounge
- Elevator
Recreation and Fitness
- Fitness Center
- Playground
- Pool
Interior Features
- Washer/Dryer
Kitchen Amenities
- Dishwasher
- Microwave
- Refrigerator
- Disposal
- Stainless Steel Appliances
- Kitchen
- Quartz Countertops
Living Area Features
- Walk In Closets
- Floor To Ceiling Windows

Map
- Shopping
- Colleges
- Grocery
- Medical
- Parks

Map
Getting Around
60 / 100 Moderately walkable
50 / 100 Some public transit
80 / 100 Very Bikeable
100 / 100 Exceptionally car friendly
Getting to Know the Area
90 / 100 Restaurants
90 / 100 Cafes
90 / 100 Nightlife
80 / 100 Shopping
100 / 100 Parks
20 / 100 Noise Level
Frequently Asked Questions about The Couture
Where is The Couture located?
The Couture is located at 909 E Michigan St near the Juneau Town area of Milwaukee, WI
What is the current rent range at The Couture?
1 Bedroom to 3 Bedroom Apartments at The Couture currently range from $1,945 to $9,270
When is the leasing office open?
- The office Hours for The Couture are
- Monday 10:00 am–5:00 pm
- Tuesday 10:00 am–5:00 pm
- Wednesday 10:00 am–5:00 pm
- Thursday 10:00 am–5:00 pm
- Friday 10:00 am–5:00 pm
- Saturday 10:00 am–5:00 pm
- Sunday 10:00 am–2:00 pm
Are pets allowed?
Call us today to find out our pet policy and if we allow pets
Are there any rent specials?
The current rent special at The Couture is: Limited Time Special - Up to TWO MONTHS FREE on Select Floor Plans, Plus your Move In Costs are on Us - Call today for more details!.
Renters Reviews and Ratings
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Verified RenterSubmitted by a verified resident of the apartment community. Participating residents may receive reward points in exchange for posting a review during their lease term, regardless of the nature of the review.
Property Manager Responded
Nearby Schools
Golda Meir School
Lincoln Center of the Arts
Cass Street School
Roosevelt Middle School of the Arts
Milwaukee High School of the Arts
About GreatSchools Data on ApartmentHomeLiving.com.
Points of Interest
Time and distance from The Couture.
Arts Museums and Landmarks
Big Box and Retail
Walgreens
Goodwill
Colleges and Universities
Milwaukee Area Technical College - Downtown Milwaukee Campus
Groceries
Whole Foods
Sendik's Food Market
Aldi
Hospitals
Military Bases
Wisconsin Air National Guard
US Air Force Reserve
Parks and Recreation
The Couture has 5 parks within 9.5 miles, including Mitchell Park Conservatory, Lake Park, Havenwoods State Forest, Brown Deer Park, and Grant Park.
Shopping Centers
The Couture has 5 shopping centers within 1.2 miles.
Nearby Neighborhoods
Rental Price Ranges in the Area
| Bedroom | Average Rent | Cheapest Rent | Highest Rent |
|---|---|---|---|
| Milwaukee Studio Apartments | $1,412 | $675 | $10,000+ |
| Milwaukee 1 Bedroom Apartments | $1,627 | $486 | $10,000+ |
| Milwaukee 2 Bedroom Apartments | $2,099 | $604 | $7,595 |
| Milwaukee 3 Bedroom Apartments | $2,561 | $799 | $10,000+ |
| Milwaukee 4 Bedroom Apartments | $3,547 | $1,350 | $10,000+ |
| Milwaukee 5 Bedroom Apartments | $2,300 | $2,300 | $2,300 |
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Max of 2. Dogs and Cats.