Velo 404 Apartments

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404 Division St, Madison, WI 53704
(608) 292-6787
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Velo 404

404 Division St
Madison, WI 53704
(608) 292-6787
Velo 404 in Madison, WI - Building Photo
  • Studio–2 Bedrooms
  • $1,705-$2,745Pricing
  • 746–1,186Square Feet

Rent Specials

TWO MONTHS FREE - TERMS APPLY~~TWO MONTHS FREE - TERMS APPLY

Ask Us About Our Specials

About Velo 404

Say hello to Vélo 404. Vélo happens to rhyme with halo, and that’s what’ll be hanging over your head when you move in…as in a halo of happiness. Happiness is the perfect blend of studio, one and two bedroom luxurious apartments designed in a modern/industrial architectural style with many units featuring enormous windows and vaulted ceilings for enormous amounts of personal happiness. And if you choose to step out of your upscale Vélo 404 apartment, you’ll be stepping out into the Schenk-Atwood neighborhood which has more mojo than a mojito. That’s because you’re living in Madison’s most eclectic neighborhood with great restaurants, bars, music and shopping. And if stepping’s not your thing, but riding is, we’re right on the bike path. Oh happiness, I have found you! The manager, Prime Urban Properties, is licensed in the state of Wisconsin.

Velo 404 is located in the East Madison Neighborhood and 53704 Zip code of Madison, WI.

Property Contact Info

Floorplan Pricing and Availability

Velo 404 offers Studio to 2 Bedroom apartments starting from $1,750 and having 746–1,186 sq ft. Here is the current pricing and availability:

  • Studio

    Studios

    Studio, 1 Bath, 746 sq ft
     

    Availability Details

    PriceAvailability DateUnitSq Ft
    $1,705Call for AvailabilityStudios746 sq ft

    Model Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Smoke Free
    • Storage Space
    • Tub/Shower
    • Washer/Dryer

    Kitchen

    • Dishwasher
    • Disposal
    • Freezer
    • Island Kitchen
    • Kitchen
    • Microwave
    • Oven
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Living Space

    • Hardwood Floors
    • Vinyl Flooring

    Outdoor Space

    • Grill

    Model Rent and Fees

    Model Price

    • $1,705

    Luxe Studio

    Studio, 1 Bath, 746 sq ft
     

    Availability Details

    PriceAvailability DateUnitSq Ft
    $1,705Call for AvailabilityLuxe Studio746 sq ft

    Model Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Cable Ready
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Security System
    • Skylights
    • Smoke Free
    • Sprinkler System
    • Storage Space
    • Tub/Shower
    • Washer/Dryer
    • Wheelchair Accessible (Rooms)
    • Wi-Fi

    Kitchen

    • Dishwasher
    • Disposal
    • Eat-in Kitchen
    • Freezer
    • Granite Countertops
    • Island Kitchen
    • Kitchen
    • Microwave
    • Oven
    • Pantry
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Model Rent and Fees

    Model Price

    • $1,705
  • 1 Bedroom

    One Bedroom

    From $1,750

    1 Bed, 1 Bath, 746-909 sq ft
    Available Now

    Availability Details

    PriceAvailability DateUnitSq FtView Details
    $1,750Available Now102746
    $1,875Available Now207909

    Model Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Smoke Free
    • Tub/Shower
    • Washer/Dryer

    Kitchen

    • Dishwasher
    • Disposal
    • Freezer
    • Granite Countertops
    • Kitchen
    • Microwave
    • Oven
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Living Space

    • Hardwood Floors
    • Vinyl Flooring

    Outdoor Space

    • Grill

    Model Rent and Fees

    Model Price Range

    • $1,750 - $1,875

    Unit 102 Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Smoke Free
    • Tub/Shower
    • Washer/Dryer

    Kitchen

    • Dishwasher
    • Disposal
    • Freezer
    • Granite Countertops
    • Kitchen
    • Microwave
    • Oven
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Living Space

    • Hardwood Floors
    • Vinyl Flooring

    Outdoor Space

    • Grill

    Unit 102 Rent and Fees

    Unit Price

    • $1,750

    Model Rent and Fees

    Model Price Range

    • $1,750 - $1,875

    Unit 207 Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Smoke Free
    • Tub/Shower
    • Washer/Dryer

    Kitchen

    • Dishwasher
    • Disposal
    • Freezer
    • Granite Countertops
    • Kitchen
    • Microwave
    • Oven
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Living Space

    • Hardwood Floors
    • Vinyl Flooring

    Outdoor Space

    • Grill

    Unit 207 Rent and Fees

    Unit Price

    • $1,875

    Model Rent and Fees

    Model Price Range

    • $1,750 - $1,875

    One Bedroom Plus Den

    1 Bed, 1 Bath, 887 sq ft
     

    Availability Details

    PriceAvailability DateUnitSq Ft
    $2,340Call for AvailabilityOne Bedroom Plus Den887 sq ft

    Model Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Cable Ready
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Intercom
    • Security System
    • Skylights
    • Smoke Free
    • Sprinkler System
    • Storage Space
    • Tub/Shower
    • Washer/Dryer
    • Wheelchair Accessible (Rooms)
    • Wi-Fi

    Kitchen

    • Dishwasher
    • Disposal
    • Eat-in Kitchen
    • Freezer
    • Granite Countertops
    • Island Kitchen
    • Kitchen
    • Microwave
    • Oven
    • Pantry
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Model Rent and Fees

    Model Price

    • $2,340
    Show Unavailable Floorplans
  • 2 Bedrooms

    Two Bedroom

    2 Beds, 2 Baths, 1186 sq ft
     

    Availability Details

    PriceAvailability DateUnitSq FtDeposit
    $2,745Call for AvailabilityTwo Bedroom1186 sq ft$1,800

    Model Amenities and Features

    Features

    • Air Conditioning
    • Balcony
    • Ceiling Fans
    • Heating
    • High Speed Internet Access
    • Security System
    • Smoke Free
    • Storage Space
    • Tub/Shower
    • Washer/Dryer

    Kitchen

    • Dishwasher
    • Disposal
    • Kitchen
    • Microwave
    • Oven
    • Range
    • Refrigerator
    • Stainless Steel Appliances

    Living Space

    • Hardwood Floors
    • Vinyl Flooring
    • Walk-In Closets

    Outdoor Space

    • Grill
    • Patio

    Model Rent and Fees

    Model Price

    • $2,745

    Deposit

    • $1,800 deposit
Price shown is base rent and may not include non-optional fees and utilities. View Fees and Policies for details. Price, availability, fees, and any applicable rent special are subject to change without notice.

Schedule a Tour

Schedule a Tour
Call us at: (608) 292-6787 to schedule a tour.

Property Information

  • 31 Units
  • 3 Stories
  • Built in 2018

Features and Amenities

Unique Amenities

  • Ask About Our Current Rent Specials!
  • High Speed Fiber Internet Included!
  • Sealed And Polished Concrete Flooring
  • Storage Available

On-Site Services

  • Dry Cleaning Service
  • Laundry Service

Outdoor Features

  • Grill
  • Roof Terrace
  • Deck
  • Patio

Recreation and Fitness

  • Bicycle Storage
  • Walking/Biking Trails
  • Media Center/Movie Theatre

Interior Features

  • Balcony
  • Skylights
  • Security System
  • Storage Space
  • Ceiling Fans
  • High Speed Internet Access
  • Sprinkler System
  • Tub/Shower
  • Heating
  • Intercom
  • Cable Ready
  • Washer/Dryer
  • Air Conditioning
  • Wi Fi
  • Wheelchair Accessible (Rooms)
  • Smoke Free

Kitchen Amenities

  • Island Kitchen
  • Range
  • Refrigerator
  • Disposal
  • Freezer
  • Stainless Steel Appliances
  • Oven
  • Pantry
  • Dishwasher
  • Eat In Kitchen
  • Microwave
  • Kitchen
  • Granite Countertops

Living Area Features

  • Walk In Closets
  • Vaulted Ceiling
  • Dining Room
  • Recreation Room
  • Office
  • Vinyl Flooring
  • Large Bedrooms
  • Window Coverings
  • Linen Closet
  • Tile Floors
  • Views
  • Hardwood Floors
Google Map

Map

404 Division St, Madison, WI 53704

Hours and Contact Info

Call Us - Open Now!
Currently Closed
By Appointment
MondayBy Appointment
TuesdayBy Appointment
WednesdayBy Appointment
ThursdayBy Appointment
FridayBy Appointment
SaturdayBy Appointment
SundayClosed

Getting Around

Walk Score®

93 / 100

Walker’s Paradise

Daily errands do not require a car

Bike Score®

100 / 100

Biker's Paradise

Daily errands can be accomplished on a bike

Transit Score®

45 / 100

Some Transit

A few nearby public transportation options

Frequently Asked Questions about Velo 404

Where is Velo 404 located?

Velo 404 is located at 404 Division St near the East Madison area of Madison, WI

What is the current rent range at Velo 404?

Studio to 2 Bedroom Apartments at Velo 404 currently range from $1,750 to $1,875

When is the leasing office open?

  • The office Hours for Velo 404 are
  • Monday By Appointment
  • Tuesday By Appointment
  • Wednesday By Appointment
  • Thursday By Appointment
  • Friday By Appointment
  • Saturday By Appointment
  • Sunday Closed

Are pets allowed?

Call us today to find out our pet policy and if we allow pets

Are there any rent specials?

The current rent special at Velo 404 is: TWO MONTHS FREE - TERMS APPLY~~TWO MONTHS FREE - TERMS APPLY.

Lifestyle Ratings

  • Affordability Nice Value3.2

    The Velo 404 Apartments are 10.27% more expensive than the average apartment in the East Madison area, and 16.23% more expensive than the average apartment city-wide.

    Rent Comparison to the East Madison Neighborhood

    FloorplanLowest Price HereNeighborhood Avg RentNbhd Avg RentCost Difference%
    1 Bedroom$1,750$1,806-$56-3.1%
    Studio$1,705$1,526+$17911.7%
    2 Bedroom$2,745$2,247+$49822.2%

    Rent Comparison to the city of Madison

    FloorplanLowest Price HereCity Average RentCost Difference%
    1 Bedroom$1,750$1,713+$372.2%
    Studio$1,705$1,465+$24016.4%
    2 Bedroom$2,745$2,110+$63530.1%

    Methodology: On 10/21/2025, ApartmentHomeLiving.com compared current rents by floorplan to 1821 other apartment communities in the immediate area around Velo 404 (East Madison), and 2633 other apartment communities in Madison using today’s up-to-date pricing using the sum/count averaging formula. This data will be updated in real-time as prices fluctuate.

    Rent Pricing Data as of 10/21/2025

  • Pet Friendly 3.2

    Top Pet Friendly apartments have specified that they accept pets and feature a number pet friendly amenities for renters with furry friends.

    Rating Factors

    This 3.2-star Pet Friendly rating is based on the following features:

    • Hardwood Floors
    • Balconies
    • Tile Floors
    • Heating
    • Air Conditioning
    • Deck(s)
    • Patios
    • Walking/Biking Trails
  • Family Friendly 3.4

    Family Friendly apartments feature the best community amenities for larger families like larger floorplans, playgrounds and day care options.

    Rating Factors

    This 3.4-star Family Friendly rating is based on the following features:

    • Walking/Biking Trails
    • Media Center/Movie Theatre
    • Smoke Free Options
    • Hardwood Floors
    • Washer/Dryer In Unit
    • Dry Cleaning Service
    • Roof Terrace
    • Bicycle Storage
    • High Speed Internet Access
    • Dishwashers
    • Eat in Kitchen or Dining Rooms
    • Large Bedrooms
    • Tile Floors
    • Patios
    • Laundry Service
    • Grill(s)
    • Balconies
    • Security Systems
    • Storage Spaces
    • Ceiling Fans
    • Sprinkler System
    • Tub/Showers
    • Heating
    • Intercoms
    • Air Conditioning
    • Hi Speed Internet/Wi-Fi
    • Wheelchair Access
    • Island Kitchens
    • Disposals
    • Freezers
    • Pantries
    • Kitchens
    • Granite Countertops
    • Vaulted Ceilings
    • Dining Rooms
    • Recreation Room(s)
    • Office(s)
    • Vinyl Flooring
    • Window Coverings
    • Views
    • Deck(s)
    • Cable Ready
    See more
    See less
  • Transit Friendly 3.8

    Transit Friendly apartments feature a fantastic location and great access to local mass transit.

  • Outdoors 3.2

    The Outdoors rating shows the apartment listings on ApartmentHomeLiving.com with the top amenities and features for renters who love the outdoor lifestyle.

    Rating Factors

    This 3.2-star Outdoors rating is based on the following features:

    • Walking/Biking Trails
    • Balconies
    • Deck(s)
    • Patios
    • Roof Terrace
    • Bicycle Storage
    • Storage Spaces
    • Grill(s)
Learn more about Lifestyle Search

Renters Reviews and Ratings

4.9
1 Renters Reviews
ⓘ How is this Rating Determined?The property ratings on ApartmentHomeLiving.com are created using a 5-star scale that includes average renter review scores combined with building ratings to determine an overall blended property score.

Building ratings are based on a community’s features, including the building design, construction, exterior spaces, and amenities. To learn more about the CoStar Building Rating System, refer to our official guidelines here.
  • Noisy and uncomfortable

    February 22, 2022
    This place is great if you want to live in an insulated fish bowl and love the noise of factory workers at all hours. Cold on the bottom floors, hot on all others. No amenities, very poor quality of finishes for the price point. I can’t wait until this lease ends.
    Review from Apartments.com

Nearby Schools

East High

Madison Metropolitan
2222 East Washington Avenue
Public School - Grades 9-12 (1649 Students)
In Attendance Zone1 minute drive / 0.4 miles away
8/10

O'Keeffe Middle

Madison Metropolitan
510 South Thornton Avenue
Public School - Grades 6-8 (452 Students)
In Attendance Zone1 minute drive / 0.5 miles away
8/10

Marquette Elementary

Madison Metropolitan
1501 Jenifer Street
Public School - Grades 3-5 (149 Students)
In Attendance Zone1 minute drive / 0.5 miles away
9/10

Lapham Elementary

Madison Metropolitan
1045 East Dayton Street
Public School - Grades PK-2 (205 Students)
In Attendance Zone3 minute drive / 1.1 miles away
School data provided by GreatSchools.
details
The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on scale of 1 (below average) and to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider needs as part of the school selection process.

About GreatSchools Data on ApartmentHomeLiving.com.

Points of Interest

Time and distance from Velo 404.

Arts Museums and Landmarks

Barrymore Theatre

2090 Atwood Ave
1 minute drive / 0.22 miles away

Wisconsin Capitol Building

2 East Main Street
4 minute drive / 2.0 miles away

Overture Center for the Arts

201 State Street
4 minute drive / 2.2 miles away

Big Box and Retail

Walgreens

108 Cottage Grove Rd
4 minute drive / 1.34 miles away

Target

4301 Lien Rd
6 minute drive / 2.96 miles away

Kohl's

2501 W Broadway
6 minute drive / 3.14 miles away

Colleges and Universities

Madison Area Technical College - Truax Campus

1701 Wright Street
4 minute drive / 2.18 miles away

University of Wisconsin at Madison

500 Lincoln Dr
8 minute drive / 4.14 miles away

Edgewood College

1000 Edgewood College Drive
9 minute drive / 4.21 miles away

Groceries

Cub Foods

4141 Nakoosa Trl
4 minute drive / 2.32 miles away

Whole Foods

4710 Madison Yards Way
11 minute drive / 5.57 miles away

Aldi

750 Bunny Trl
14 minute drive / 6.87 miles away

Hospitals

Meriter Hospital

202 S Park St
6 minute drive / 3.08 miles away

Ssm Health St. Mary's Hospital - Madison

700 South Park St
7 minute drive / 3.33 miles away

Mendota Mental Health Institute

301 Troy Dr
8 minute drive / 3.88 miles away

Parks and Recreation

Lakeshore Nature Preserve

610 Walnut Street
8 minute drive / 3.92 miles away

Velo 404 has 1 park within 3.9 miles, including Lakeshore Nature Preserve.

Shopping Centers

Fordem Ave Center

1722-1730 Fordem Ave
2 minute drive / 0.78 miles away

Madison East Shopping Center

2700-2800 E Washington Ave
2 minute drive / 0.85 miles away

Third Lake Market

944 Williamson St
3 minute drive / 1.14 miles away

Velo 404 has 5 shopping centers within 1.4 miles.

Nearby Neighborhoods

Studio to 3 Bedroom Apartments from $1,000
View Rentals
Studio to 6 Bedroom Apartments from $775
View Rentals
Studio to 4 Bedroom Apartments from $985
View Rentals

Rental Price Ranges in the Area

BedroomAverage RentCheapest RentHighest Rent
Madison Studio Apartments $1,465$750$3,945
Madison 1 Bedroom Apartments $1,713$641$8,220
Madison 2 Bedroom Apartments $2,110$750$7,000
Madison 3 Bedroom Apartments $2,599$839$6,450
Madison 4 Bedroom Apartments $2,652$1,080$6,700
Madison 5 Bedroom Apartments $2,442$799$8,150

Browse Top Apartments in Madison

Viewing: Velo 404 | Desktop Version | Listing Updated: 10/20/2025 | AHLSLV