Pet Friendly Apartments for Rent in the Green Valley Neighborhood of Henderson, NV (103 Rentals)

How Many Bedrooms?Done
Select your price rangeDone
to
Note: Properties with the Total Monthly Price badge include all required fees. Hover over the badge for details.
Lifestyle Matching SearchDone
By AmenitiesDone
By Community TypeDone
Features and AvailabilityDone
Done

Apartments for rent in the Green Valley area of Henderson that love your dogs or cats as much as you do!

close
View Me
Promontory Point
Rent Specials
$1,261 - $2,061
Total Monthly Price1 Month Lease Term

Total Monthly Price

Base Rent
$1,195 - $1,995
Required Monthly Fees
$66

Total Monthly Price
$1,261 - $2,061
Pet FriendlyCats and Dogs Allowed
One-Time Pet Fee $225.00 - Monthly Pet Fee $25.00
Pet Details

Promontory Point

360 N Arroyo Grande BlvdHenderson, NV 89014
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Pacific Islands in Green Valley
Rent Specials
$1,334 - $2,169
Total Monthly Price1 Month Lease Term

Total Monthly Price

Base Rent
$1,315 - $2,150
Required Monthly Fees
Varies

Total Monthly Price
Varies
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - Pet Deposit $200.00
Pet Details

Pacific Islands in Green Valley

2151 N Green Valley PkyHenderson, NV 89074
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Palm Villas at Whitney Ranch
Rent Specials
$1,354 - $2,249
Total Monthly Price

Total Monthly Price

Base Rent
$1,335 - $2,230
Required Monthly Fees
$19

Total Monthly Price
$1,354 - $2,249
Pet FriendlyCats and Dogs Allowed
Monthly Pet Fee $25.00 - One-Time Pet Fee $250.00
Pet Details

Palm Villas at Whitney Ranch

650 Whitney Ranch DrHenderson, NV 89014
Student Housing
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Life Time Living, Green Valley
$3,200 - $7,265
Plus Fees
Pet FriendlyCats and Dogs Allowed
One-Time Pet Fee $300.00 - Limit 2 pets per unit. Breed restrictions apply. Pets are limited to only cats or dogs. There is a one-time non-refundable pet fee of $300 per pet due at time of move-in. Additionally there is a $35 pet rent per month per pet.
Pet Details

Life Time Living, Green Valley

2460 E Serene AveHenderson, NV 89052
Work From Home
  • Verified
  • Utilities Included
  • 3D Tour
close
View Me
Castile Apartments
Rent Specials
$1,362 - $2,146
Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$1,325 - $2,109
Required Monthly Fees
$37

Total Monthly Price
$1,362 - $2,146
Pet Friendly
Pet Details

Castile Apartments

1545 Wigwam PkyHenderson, NV 89074
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Aspire at Paseo
Rent Specials
$1,435 - $2,617
Total Monthly Price

Total Monthly Price

Base Rent
$1,321 - $2,503
Required Monthly Fees
$114

Total Monthly Price
$1,435 - $2,617
Pet Friendly
Pet Details

Aspire at Paseo

1480 Paseo Verde PkyHenderson, NV 89012
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Cornerstone Park
Rent Specials
$1,666 - $2,427
Total Monthly Price

Total Monthly Price

Base Rent
$1,627 - $2,388
Required Monthly Fees
$39

Total Monthly Price
$1,666 - $2,427
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - 75 Lb Weight Limit
Pet Details

Cornerstone Park

210 Quest Park StHenderson, NV 89074
Family Friendly
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Fairways on Green Valley
Rent Specials
$1,369 - $3,070
Total Monthly Price

Total Monthly Price

Base Rent
$1,219 - $2,920
Required Monthly Fees
Varies

Total Monthly Price
Varies
Pet FriendlyCats and Dogs Allowed
Pet Fee $400.00 - Pet Rent $40.00/mo
Pet Details

Fairways on Green Valley

1851 N Green Valley PkyHenderson, NV 89074
Corporate Housing
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Sage at Green Valley
$1,177 - $3,629
Total Monthly Price

Total Monthly Price

Base Rent
$1,016 - $3,468
Required Monthly Fees
Varies

Total Monthly Price
Varies
Pet Friendly
Pet Details

Sage at Green Valley

3001 W Warm Springs RdHenderson, NV 89014
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Sunset Winds Apartments
Rent Specials
$1,243 - $2,405
Total Monthly Price

Total Monthly Price

Base Rent
$1,228 - $2,390
Required Monthly Fees
$15

Total Monthly Price
$1,243 - $2,405
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - 60 lbs. Weight Limit
Pet Details

Sunset Winds Apartments

551 Eiger WayHenderson, NV 89014
Corporate Housing
  • Verified
  • Customer Reviewed
  • Utilities Included

More Than Casinos: A Look at Las Vegas' Top Employers and Best Neighborhoods

Stop visiting and start living in Las Vegas. Learn about the job market, the best areas for apartment rentals (Strip, Downtown, Summerlin, Henderson), and what it's like to call Vegas home.

close
View Me
23Twelve
Rent Specials
$1,306 - $1,558
Total Monthly Price

Total Monthly Price

Base Rent
$1,147 - $1,399
Required Monthly Fees
Varies

Total Monthly Price
Varies
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - Pet Deposit (Refundable) $150.00
Pet Details

23Twelve

2312 N Green Valley PkyHenderson, NV 89014
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Bay Breeze Apartments
$1,235 - $3,182
Plus Fees
Pet FriendlyCats and Dogs Allowed
2 Pet Limit
Pet Details

Bay Breeze Apartments

3125 Warm Springs RdHenderson, NV 89014
Corporate Housing
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Mariposa Flats Apartments
$1,383 - $1,501
Total Monthly Price

Total Monthly Price

Base Rent
$1,345 - $1,463
Required Monthly Fees
$38

Total Monthly Price
$1,383 - $1,501
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - Pet Deposit $250.00
Pet Details

Mariposa Flats Apartments

1895 N Green Valley PkyHenderson, NV 89074
Active Lifestyle
  • Verified
  • Customer Reviewed
close
View Me
Galleria Palms Apartments
$1,170 - $2,516
Plus Fees
Pet FriendlyCats and Dogs Allowed
2 Pet Limit
Pet Details

Galleria Palms Apartments

625 Whitney Ranch DrHenderson, NV 89014
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
The Pines Henderson
Rent Specials
$1,386 - $2,168
Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$1,274 - $2,056
Required Monthly Fees
$112

Total Monthly Price
$1,386 - $2,168
Pet FriendlyOther Pets Allowed
Pet Fee Varies
Pet Details

The Pines Henderson

122 N Jessup RdHenderson, NV 89074
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Miro at the Parc
Rent Specials
$1,578 - $1,918
Total Monthly Price

Total Monthly Price

Base Rent
$1,444 - $1,784
Required Monthly Fees
$134

Total Monthly Price
$1,578 - $1,918
Pet FriendlyOther Pets Allowed
Pet Fee $400.00 - Pet Rent $35.00/mo
Pet Details

Miro at the Parc

1651 American Pacific DrHenderson, NV 89074
Furnished
  • Verified
  • Customer Reviewed
close
View Me
Parkway Townhomes
Rent Specials
$2,024 - $2,599
Total Monthly Price

Total Monthly Price

Base Rent
$1,802 - $2,377
Required Monthly Fees
Varies

Total Monthly Price
Varies
Pet Friendly
Pet Details

Parkway Townhomes

2675 Windmill PkyHenderson, NV 89074
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Villas at Green Valley
Rent Specials
$1,064 - $3,084
Total Monthly Price

Total Monthly Price

Base Rent
$1,054 - $3,074
Required Monthly Fees
$10

Total Monthly Price
$1,064 - $3,084
Pet FriendlyCats and Dogs Allowed
Maximum of 2 pets (dogs or cats) per apartment. We do not have breed or weight restrictions. Other restrictions may apply.
Pet Details

Villas at Green Valley

2362 N Green Valley PkyHenderson, NV 89014
Furnished
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
Legacy Pointe
Rent Specials
$1,391 - $1,778
Plus Fees13 Month Lease Term
Pet FriendlyCats and Dogs Allowed
One-Time Pet Fee $250.00 - We Are A Pet-Friendly Community.Pets Welcome Upon Approval. Limit of 1 pet per home.Pet must weigh 45 pounds and under. A $500 deposit is required.Monthly pet rent of $45 will be charged for cats.Monthly pet rent of $45 will be charged for dogs.Pet Amenities: Pet Waste Stations
Pet Details

Legacy Pointe

1770 N Green Valley PkyHenderson, NV 89074
Affordability
  • Verified
  • Customer Reviewed
  • 3D Tour

Renters Insurance 101: What It Is, What It Covers, and Why You Need It

From theft to fire to water damage, the unexpected can happen to any renter. Discover why renters insurance is one of the smartest and most affordable investments you can make as a tenant.

close
View Me
Ladera Apartments
Rent Specials
$1,395 - $1,698
Plus Fees13 Month Lease Term
Pet FriendlyCats and Dogs Allowed
One-Time Pet Fee $250.00 - Pets Welcome Upon Approval.Breed restrictions apply.Limit of 1 pet per home.Maximum adult weight is 45 pounds.$500 pet deposit.Monthly pet rent of $45 will be charged for cats. Monthly pet rent of $45 will be charged for dogs.Pet Amenities:Pet Waste Stations
Pet Details

Ladera Apartments

1800 N Green Valley PkyHenderson, NV 89074
Corporate Housing
  • Verified
  • Customer Reviewed
  • 3D Tour
close
View Me
The Lido Apartments
$1,753 - $1,898
Total Monthly Price

Total Monthly Price

Base Rent
$1,753 - $1,898

Total Monthly Price
$1,753 - $1,898
Pet FriendlyCats and Dogs Allowed
2 Pet Limit - One-Time Pet Fee $300.00
Pet Details

The Lido Apartments

2501 Wigwam PkyHenderson, NV 89074
Senior Living
  • Verified
  • Customer Reviewed
  • Utilities Included
property at 2448 Pickwick Dr

$1,900

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$1,900

Total Monthly Price
$1,900

2 Bedroom, 2.5 Bath Townhome for Rent

Available Now

2448 Pickwick Dr

HendersonNV89014
property at 2601 Country Maple Ave

$2,175

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$2,175

Total Monthly Price
$2,175

3 Bedroom, 2.5 Bath Townhome for Rent

Available Oct 1

2601 Country Maple Ave

HendersonNV89074
property at 137 Weatherstone Dr

$2,700

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$2,700

Total Monthly Price
$2,700

3 Bedroom, 2 Bath Home for Rent

Available Sep 1

137 Weatherstone Dr

HendersonNV89074
property at 2443 Ping Dr

$4,350

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$4,350

Total Monthly Price
$4,350

5 Bedroom, 5 Bath Home for Rent

Available Now

2443 Ping Dr

HendersonNV89074
property at 129 Primero Way

$2,960

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$2,940
Required Monthly Fees
$20

Total Monthly Price
$2,960

3 Bedroom, 2 Bath Rentals

Available Aug 21

129 Primero Way

HendersonNV89074
property at 129 Primero Way

$2,960

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$2,940
Required Monthly Fees
$20

Total Monthly Price
$2,960

3 Bedroom, 2 Bath Rentals

Available Aug 21

129 Primero Way

HendersonNV89074
property at 1740 La Cruz Dr

$2,075

Total Monthly Price12 Month Lease Term

Total Monthly Price

Base Rent
$1,995
Required Monthly Fees
$80

Total Monthly Price
$2,075

3 Bedroom, 2.5 Bath Rentals

Available Aug 20

1740 La Cruz Dr

HendersonNV89014

How I Find the Perfect Rental for My Clients: A Real Estate Pro's Guide

Finding the right apartment starts with three things: location, cost, and amenities. Get the insider perspective from a real estate professional on how to nail all three.

property at 330 Hutchings Ln

$2,575

Total Monthly Price

Total Monthly Price

Base Rent
$2,495
Required Monthly Fees
$80

Total Monthly Price
$2,575

4 Bedroom, 3 Bath Rentals

Available Now

330 Hutchings Ln

HendersonNV89074
property at 52 Quiet Desert Ln

$2,065

Total Monthly Price

Total Monthly Price

Base Rent
$2,045
Required Monthly Fees
$20

Total Monthly Price
$2,065

3 Bedroom, 2.5 Bath Rentals

Available Now

52 Quiet Desert Ln

HendersonNV89074
property at 2143 Falcon Pointe Ln

$2,675

Total Monthly Price

Total Monthly Price

Base Rent
$2,595
Required Monthly Fees
$80

Total Monthly Price
$2,675

3 Bedroom, 3 Bath Rentals

Available Now

2143 Falcon Pointe Ln

HendersonNV89074
property at 58 Ginger Lily Terrace

$2,810

Total Monthly Price

Total Monthly Price

Base Rent
$2,790
Required Monthly Fees
$20

Total Monthly Price
$2,810

4 Bedroom, 2.5 Bath Rentals

Available Sep 21

58 Ginger Lily Terrace

HendersonNV89074
property at 90 Megan Dr

$1,975

Total Monthly Price

Total Monthly Price

Base Rent
$1,895
Required Monthly Fees
$80

Total Monthly Price
$1,975

2 Bedroom, 2 Bath Rentals

Available Aug 20

90 Megan Dr

HendersonNV89074
property at 207 Malcolm St

$2,325

Total Monthly Price

Total Monthly Price

Base Rent
$2,245
Required Monthly Fees
$80

Total Monthly Price
$2,325

3 Bedroom, 2.5 Bath Rentals

Available Now

207 Malcolm St

HendersonNV89074
property at 60 Fantasia Ln

$2,655

Total Monthly Price

Total Monthly Price

Base Rent
$2,635
Required Monthly Fees
$20

Total Monthly Price
$2,655

3 Bedroom, 2.5 Bath Rentals

Available Oct 5

60 Fantasia Ln

HendersonNV89074
property at 2642 Ridgewater Cir

$2,135

Total Monthly Price

Total Monthly Price

Base Rent
$2,115
Required Monthly Fees
$20

Total Monthly Price
$2,135

3 Bedroom, 3 Bath Rentals

Available Oct 5

2642 Ridgewater Cir

HendersonNV89074
property at 3143 Regal Oak Dr

$2,586

Total Monthly Price

Total Monthly Price

Base Rent
$2,529
Required Monthly Fees
$57

Total Monthly Price
$2,586

4 Bedroom, 2 Bath Rentals

Available Sep 14

3143 Regal Oak Dr

HendersonNV89014

Pet-Friendly Renting: Everything You Need to Know Before You Move

Finding a pet-friendly apartment is with ease. Learn how to navigate the rental process as a pet owner and build trust with your landlord from day one.

property at 313 Abbington St

$2,165

Total Monthly Price

Total Monthly Price

Base Rent
$2,085
Required Monthly Fees
$80

Total Monthly Price
$2,165

3 Bedroom, 2 Bath Rentals

Available Now

313 Abbington St

HendersonNV89074
property at 162 Mirador St

$2,315

Total Monthly Price

Total Monthly Price

Base Rent
$2,295
Required Monthly Fees
$20

Total Monthly Price
$2,315

3 Bedroom, 2.5 Bath Rentals

Available Aug 31

162 Mirador St

HendersonNV89074
property at 3145 Laurel Ave

$2,295

Total Monthly Price

Total Monthly Price

Base Rent
$2,275
Required Monthly Fees
$20

Total Monthly Price
$2,295

4 Bedroom, 2 Bath Rentals

Available Aug 31

3145 Laurel Ave

HendersonNV89014
property at 330 Templeton Dr

$2,795

Total Monthly Price

Total Monthly Price

Base Rent
$2,595
Required Monthly Fees
$200

Total Monthly Price
$2,795

4 Bedroom, 3 Bath Rentals

Available Aug 20

330 Templeton Dr

HendersonNV89074
property at 346 Fuente Dr

$2,229

Total Monthly Price

Total Monthly Price

Base Rent
$2,149
Required Monthly Fees
$80

Total Monthly Price
$2,229

3 Bedroom, 2 Bath Rentals

Available Aug 20

346 Fuente Dr

HendersonNV89014
property at 2308 Lone Pine Dr

$2,350

Total Monthly Price

Total Monthly Price

Base Rent
$2,270
Required Monthly Fees
$80

Total Monthly Price
$2,350

4 Bedroom, 3 Bath Rentals

Available Aug 20

2308 Lone Pine Dr

HendersonNV89014

The Art of the Rental Viewing: What to look for during a property tour

Touring a rental? This guide helps you know exactly what to look for, from safety features to hidden flaws, so you can confidently sign your lease or keep searching.

Green Valley, Henderson, NV Local Guide

Cheapest Pet Friendly Apartment Rentals in Green Valley

The lowest priced apartment unit that allows pets currently in the Green Valley of Green Valley is the Canary Island Model at Galleria Palms Apartments, which is a 1 Bed unit starting from $1,170. The second cheapest Green Valley Pet Friendly apartment is the A2 1 Bed unit at Villas at Green Valley starting at $1,209. Here are the most affordable Pet Friendly Green Valley apartments:

Apartment ListingModel NamePriced From
Galleria Palms ApartmentsCanary Island$1,170
Villas at Green ValleyA2$1,209
Bay Breeze ApartmentsMarina (Lower Unit)$1,235
Promontory PointLugano$1,261
Palm Villas at Whitney RanchMalibu$1,354
Sage at Green ValleyTwo Bedroom$1,447
Mariposa Flats ApartmentsCielo$1,463
Miro at the ParcA1$1,578
Cornerstone Park1x1-777 Upgraded$1,666
The Pines HendersonRenovated - 3x2$2,006

10 Hidden Costs of Renting You Should Budget for Before Signing a Lease

Avoid financial stress when renting. Learn about the 10 most common hidden costs—from pet fees to utilities—you must budget for before you sign a lease.

Read Article
Decorative image

Real Estate and Rental Term Glossary | ApartmentHomeLiving.com Renter University

From the letter A all the way to the letter Z, the Real Estate and Rental Term Glossary from the content team at ApartmentHomeLiving.com provides our visitors and shoppers with a little clarity and helpful guidance in navigating the real estate world through definitions and explainers for the top subjects and terms that someone may come across during the leasing, buying, or selling process.

Read Article
Decorative image

Quick Rent Budget Calculator

How much rent can you afford?

The common "Rule of Thumb" is that rent should be no more than 30% of your income. How much is that? Enter your monthly income and click "Calculate My Budget" to find out.

decorative image of people with a giant lease agreement

Pet Friendly Lifestyle
Green Valley, Henderson, NV

Ranked #11

Among cities in Nevada for Apartment listings with Pet Friendly Amenities.

Pet Friendliness Lifestyle Score

3.0
Pet Friendly

decorative image of woman handing cat to small boy

Family-Friendly Rating

Renting with a son or daughter (or both!)? this submarket has established a name for itself as a favorite residential submarket for families, with a score of 3.0 out of 4. Family Friendly ratings are based on community features and environments that help parents and children to thrive. Family Friendly communities provide resources like parks, recreation and A/V rooms, trails, and access to highly-rated learning and education resources.

Outdoors Rating

We think living with parks and green spaces is critically important. This residential area is a highly-rated section of town for parks and greenspace, with a score of 3.0 out of 4.

Pet Friendly Rating

Are there pets in your life? this section of town has a reputation as one of the best-regarded neighborhoods for families with pets, with a score of 3.0 out of 4.

Frequently Asked Questions about Pet Friendly Green Valley Apartments

How much is the average rent for a Pet Friendly Green Valley Apartment?

The average rent for a Pet Friendly Apartment in Green Valley is $2,222.

What is the largest Pet Friendly Green Valley Apartment for rent?

Today's Pet Friendly apartment with the most square footage in Green Valley is a 4,113 square feet unit starting from $6,200 at 1455 Foothills Village Dr.

What is the average size for Green Valley Pet Friendly Apartments for rent?

The average size for a Pet Friendly rental in Green Valley is currently at 902 sq ft.

Expert Rental Resources

The rental experts at ApartmentHomeLiving.com provide you with top advice, tools, and tips for understanding the leasing process and finding the perfect rental. Here are a few helpful rental and leasing articles from our experts to guide you on your search.

Helpful Local Expert Guides

decorative image for More Than Casinos: A Look at Las Vegas Top Employers and Best Neighborhoods article

More Than Casinos: A Look at Las Vegas Top Employers and Best Neighborhoods

Written by: William Vinson

There are two groups of people in Las Vegas. Those who come for a visit and those who live here. I have been a resident for more than 20 years. What drew me to Las Vegas.

decorative image for Living In Las Vegas vs Visiting Las Vegas - An Insider's Guide article

Living In Las Vegas vs Visiting Las Vegas - An Insider's Guide

Written by: William Vinson

Everyone is welcome in Las Vegas, with close to one million visitors coming each week.

decorative image for A Student's Guide to Picking a Perfect Las Vegas Neighborhood for College Life article

A Student's Guide to Picking a Perfect Las Vegas Neighborhood for College Life

Written by: William Vinson

When most people think of Las Vegas, they think of gambling and the city’s partying reputation, but it is also a terrific college town. The rents are reasonable.

decorative image for A Las Vegas Local Expert’s Guide To 10 Budget-Friendly Neighborhoods to Rent article

A Las Vegas Local Expert’s Guide To 10 Budget-Friendly Neighborhoods to Rent

Written by: William Vinson

The late, great, comedian Rodney Dangerfield once said, “When I drink I don’t know what I’m doing. I got loaded in Vegas, went out, I shot dice, I lost 1,000 bucks. I got even, though. I stole 400 Sweet ’N Lows.

Articles, How-To's, and Tips

decorative image for Practical Tips for Renters: How to Identify a Great Rental and Avoid Red Flags   article

Practical Tips for Renters: How to Identify a Great Rental and Avoid Red Flags

Written by: Robin Stewart

Renters want to find a great apartment, the right place for them, one that checks all the boxes of location, rental cost, amenities, safety, and more.

decorative image for First Apartment Regrets: Real Renters Share What They'd Do Differently article

First Apartment Regrets: Real Renters Share What They'd Do Differently

Written by: Robin Stewart

Hindsight is 20/20. Live and Learn. With age comes wisdom. We’re familiar with all those expressions, and all of them apply to lessons first-time renters learn.

decorative image for Renters Insurance 101: What It Is, What It Covers, and Why You Need It article

Renters Insurance 101: What It Is, What It Covers, and Why You Need It

Written by: Robin Stewart

Insurance seems to be a part of life. In some states, having insurance is the law, as is the case for automobile insurance. Renters are no exception.

decorative image for Apartment Occupancy Rates: Renter Attraction vs Renter Retention   article

Apartment Occupancy Rates: Renter Attraction vs Renter Retention

Written by: Robin Stewart

There’s a tenet in marketing about client or customer attraction and retention. Studies and data have consistently shown it costs less to keep a current customer than to attract a new one.