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Rent Specials
$1,850 - $4,477Special Offer
3 Months Free 3 Months Free** + Free Parking. Contact our leasing office for more details.*
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Ferrante
300 N Beaudry AveLos Angeles, CA 90012
Apartments for Rent with Specials in the City West Neighborhood of Los Angeles, CA (80 Rentals)
Apartments in the City West area of Los Angeles with special offers and discounts available right now - opportunities to save money or get a month or more of free rent.
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Rent Specials
$2,606 - $22,514
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,606 - $22,514
Total Monthly Price
Varies
Specials Up to 8 Weeks Free + Up to $2,000 Look & Lease Bonus!* Includes a $1,000 Look & Lease Bonus when you apply within 24 hours of your
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THEA at Metropolis
1000 W 8th StLos Angeles, CA 90017
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Rent Specials
$2,403 - $5,800Special Offer
2 Months Free Get FREE Parking + Up to 10 Weeks FREE on select units!
Tour today and unlock exclusive $1500 Look & Lease Specials.
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Josephine DTLA
801 S Hope StLos Angeles, CA 90017
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Rent Specials
$2,500 - $8,100Special Offer
Specials 6 Weeks Free + Limited Time Specials: TENTEN Wilshire From $2,500* Studios from $2,500 (normal price $3,283)*
1-Bedroom from $2,750
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TENTEN WILSHIRE
1010 Wilshire BlvdLos Angeles, CA 90017
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Rent Specials
$2,020 - $3,658Special Offer
1 Month Free 1 Month Free + 50% Off Security Deposit On Approved Credit.* Contact our leasing office for more details
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Orsini
550 N Figueroa StLos Angeles, CA 90012
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Rent Specials
$2,429 - $7,969Special Offer
2 Months Free Enjoy two months of FREE rent when you make 888 at Grand Hope Park your new home! Offer valid on 12-18 month lease terms. Plea
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888 at Grand Hope Park
888 S Hope StLos Angeles, CA 90017
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Rent Specials
$1,749 - $6,182Special Offer
2 Months Free Now open! Please give us a call or stop by in person to tour. All tours require a government-issued ID verification check prio
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Inspire Echo Park
355 Glendale BlvdLos Angeles, CA 90026
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Rent Specials
$4,495 - $5,495Special Offer
Specials Summer Special: Up to 1 Month Concession on Select Units with Approved Credit
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The Angeleno
1011-1013 Everett StLos Angeles, CA 90026
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Rent Specials
$2,033 - $3,665
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,033 - $3,665
Total Monthly Price
Varies
Specials Up to 6 Weeks Free Base Rent, 6 Months Free Parking, and a $500 Look & Lease Special! *Base Rent. Min Term Req’d. Other costs & fee
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West 5th LA
1441 W 5th StLos Angeles, CA 90017
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Rent Specials
$1,800 - $3,045Special Offer
1 Month Free One month free on a 13 month lease for all qualified move ins! Rental prices shown are net effective and already include all cu
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The Rosenell
433 Rosenell TerLos Angeles, CA 90026
LA Alternatives: Find the Perfect Commuter City for Renting in the Los Angeles Metro Area
Get more breathing room without compromising proximity to LA. Our Los Angeles local expert breaks down the best neighboring cities for renting more affordable apartments with easier commutes.
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Rent Specials
$1,994 - $6,761Special Offer
Specials Move in. Save Big. Get up to 4 Weeks free with additional Look and Lease Specials. *Restrictions Apply, on select floorplans only*
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Belle on Bev
1800 Beverly BlvdLos Angeles, CA 90057
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Rent Specials
$2,598 - $11,538
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,598 - $11,538
Total Monthly Price
Varies
2 Months Free Up to 2 Months Free Base Rent!* Move-in by 8/31/26, 12+ month lease. *Restrictions Apply. Contact leasing team for details.
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Beaudry
960 W 7th StLos Angeles, CA 90017
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Rent Specials
$2,807 - $14,907Special Offer
2 Months Free 2 months off 12 month leases, 3 months off 17-18 month leases $1000 L&L Special if move in by August 26th
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Figueroa Eight
744 S Figueroa StLos Angeles, CA 90017
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Rent Specials
$3,025 - $8,430Special Offer
2 Months Free Up to 8 Weeks Free Rent + $1,000 Look & Lease on Select Units.
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The Grand by Gehry
151 S Olive StLos Angeles, CA 90012
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Rent Specials
$2,495Special Offer
Specials Ask manager for our special move ins
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744 Hartford Ave
744 Hartford AveLos Angeles, CA 90017
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Rent Specials
$2,153 - $2,386Special Offer
Specials Move In & Save $2,500! Split Over Your First Two Full Months! Limited-Time Offer. Restrictions Apply.
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EastView
327 N Boylston StLos Angeles, CA 90012
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Rent Specials
$1,693 - $4,852
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$1,693 - $4,852
Total Monthly Price
Varies
2 Months Free Up to 8 Weeks Free Base Rent on 13-month lease! *On select units. Base rent. Restrictions and Minimum Lease Terms Apply. Other
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La Plaza Village
555 N Spring StLos Angeles, CA 90012
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Rent Specials
$2,610 - $8,835
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,610 - $8,835
Total Monthly Price
$2,610 - $8,835
2 Months Free Now offering up to 8 weeks FREE plus $1,500 look and lease when you apply the same day you tour! *Restrictions May Apply
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Park Fifth
427 W 5th StLos Angeles, CA 90013
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Rent Specials
$2,119 - $6,411
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,119 - $6,411
Total Monthly Price
$2,119 - $6,411
3 Months Free The Summer Finale: Up to 12 Weeks FREE + $1,500 look & lease on Select Residences! *Restrictions May Apply
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Trademark
437 S Hill StLos Angeles, CA 90012
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Rent Specials
$2,199 - $4,213
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,199 - $4,213
Total Monthly Price
Varies
1 Month Free Up to 6 Weeks Free on Base Rent + 3 months free parking! *On select units. Base rent. Restrictions and Minimum Lease Terms Appl
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Be DTLA
1120 W 6th StLos Angeles, CA 90017
Renters Insurance 101: What It Is, What It Covers, and Why You Need It
From theft to fire to water damage, the unexpected can happen to any renter. Discover why renters insurance is one of the smartest and most affordable investments you can make as a tenant.
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Rent Specials
$2,103 - $3,952Special Offer
Specials * Advertised rates include 1.5 months off! * Terms and conditions apply.
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AVA Little Tokyo
236 S Los Angeles StLos Angeles, CA 90012
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Rent Specials
$1,825 - $1,935Special Offer
Discounts $2,500 Off with a Year Lease
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Tuscani Villas
369 Columbia AveLos Angeles, CA 90017
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Rent Specials
$1,195 - $1,795Special Offer
1 Month Free Short-term leases (4+ months) available.
Standard-term leases (12+ months) available + 1 month free move in special.
LAST MONTH
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Landmark Towers
744 Beacon AveLos Angeles, CA 90017
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Rent Specials
$1,850 - $6,642Special Offer
1 Month Free 1 Month Free + 50% Off Security Deposit On Approved Credit.* Contact our leasing office for more details.
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DaVinci
909 W Temple StLos Angeles, CA 90012
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Rent Specials
$2,820 - $4,275Special Offer
2 Months Free Now Offering Up to 8 Weeks Free Rent on Select Apartments at The Emerson
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The Emerson
225 S Grand AveLos Angeles, CA 90012
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Rent Specials
$1,421 - $1,680Special Offer
1 Month Free Flexible leasing options are available to fit your needs. Choose from short-term leases (4+ months) for an additional $100 per
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The Flat at DTLA
750 S Garland AveLos Angeles, CA 90017
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Rent Specials
$2,145 - $5,300Special Offer
1 Month Free One Month FREE on select apartments! Our Leasing Agent will confirm with you during the tour which apartment homes this special
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Canvas LA
138 N Beaudry AveLos Angeles, CA 90012
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Rent Specials
$1,800 - $5,834Special Offer
1 Month Free 1 Month Free + 50% Off Security Deposit On Approved Credit.* Contact our leasing office for more details.
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The Medici
725 S Bixel StLos Angeles, CA 90017
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Rent Specials
$2,907 - $11,013
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$2,907 - $11,013
Total Monthly Price
Varies
2 Months Free Up to 8 weeks free on select apartment homes! Contact the Leasing Office for details. *Restrictions May Apply
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Verdosa
705 W 9th StLos Angeles, CA 90015
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Rent Specials
$1,520 - $2,854
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$1,520 - $2,854
Total Monthly Price
Varies
2 Months Free Up to 10 Weeks Free Base Rent & 50% Off Parking Fees with a 2Bed Lease! *On Select Units. Base Rent. Min Term Req’d. Other cos
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Promenade Towers
123 S Figueroa StLos Angeles, CA 90012
Los Angeles Essential Guide: Finding Rentals Near LA's Biggest Job Hubs
Working at LAX, Disney, UCLA, or Kaiser Permanente? We detail the best LA neighborhoods—from Westchester to Magnolia Park—to help you find a rental and eliminate your commute.
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Rent Specials
$2,289 - $4,624Special Offer
Specials 1. Up to 16 Weeks Discounted on Selected Units! Prorated from Market Rent. Restrictions apply. Expires August 31, 2026. 2. $1,500 L
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HWH Luxury Living
125 4th StLos Angeles, CA 90013
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Rent Specials
$2,363 - $4,730Special Offer
2 Months Free Elevated Living Awaits - Tour Today Receive up to 8 weeks free on select units when you submit you apply by August 31, 2026!
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Apex and Alina
700 W 9th StLos Angeles, CA 90015
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Rent Specials
$1,730 - $3,995Special Offer
Specials 6 weeks free on select one bedrooms and 4 weeks free on select Studios! *Restrictions Apply. Please reach out to the Leasing Team f
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Topaz Apartments
550 S Main StLos Angeles, CA 90013
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Rent Specials
$2,082 - $3,615Special Offer
Specials ASK US HOW TO GET 2 MONTH FREE!* *Terms & restrictions apply/select apartments/subject to end without notice.
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Thurman Lofts
600 S Spring StLos Angeles, CA 90014
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Rent Specials
$1,800 - $2,700Special Offer
1 Month Free Limited-Time Leasing Special Get 1 Month Free!Sign a 13-month lease and enjoy your first full month of rent FREE. this special
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Spring Arcade Building
541 S Spring StLos Angeles, CA 90013
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Rent Specials
$1,295 - $1,595Special Offer
1 Month Free Receive $250 OFF at move-in AND 1 MONTH FREE upon signing a lease. Call to inquire further details.
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Commodore Regency Apartments
685 S Lucas AveLos Angeles, CA 90017
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Rent Specials
$1,718 - $4,084
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$1,718 - $4,084
Total Monthly Price
Varies
1 Month Free Up to 4 Weeks Free Base Rent! *Base Rent. Min Term Req’d. Other costs & fees excl. Terms apply. Select Units. Offer may change.
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255 Grand
255 S Grand AveLos Angeles, CA 90012
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Rent Specials
$1,941 - $7,212
Total Monthly Price
Special OfferTotal Monthly Price
Base Rent
$1,941 - $7,212
Total Monthly Price
Varies
1 Month Free Up to 6 weeks free on select units. New residents only! *Base Rent. Min Term Req’d. Other costs & fees excl. Terms apply. Selec
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Museum Tower
225 S Olive StLos Angeles, CA 90012
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Rent Specials
$2,494 - $12,245Special Offer
1 Month Free Exclusive Offer Available Now: Up to One Month Free On Select Skyhomes! *Restrictions apply. See Leasing Office for more inform
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825 South Hill
825 S Hill StLos Angeles, CA 90014
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Rent Specials
$1,899 - $4,545Special Offer
Specials Parking is $125 for one spot for a studio/one bedroom and $195 for a tandem spot for 2 bedrooms/3bedrooms.
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Inspire Belmont Apartments
333 Belmont AveLos Angeles, CA 90026
More Than Just Hollywood: A Local Expert's Deep Dive into LA Living
Moving to Los Angeles? Get an insider's view on desirable neighborhoods like Koreatown, Los Feliz, and NELA, plus crucial insight on LA's vast sprawl and transit.
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Rent Specials
$1,175 - $1,375Special Offer
Specials MOVE IN SPECIAL: 2 WEEKS FREE! (on approved credit)
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The President Apartments
669 S Union AveLos Angeles, CA 90017
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Rent Specials
$1,982 - $3,655Special Offer
2 Months Free 2 Months Free! * *Restrictions and Terms Apply. Contact Leasing Team for Details.
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Wilshire Valencia
1515 Wilshire BlvdLos Angeles, CA 90017
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Rent Specials
$2,014 - $3,087Special Offer
Specials Receive One Year of Free Parking, a Value of $150 per Month!* Move-in by 9/30/26, 12-month lease term. *Restrictions apply. Contact
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The Met
950 S Flower StLos Angeles, CA 90015
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Rent Specials
$2,289 - $5,349Special Offer
2 Months Free Enjoy up to two months of FREE rent when you make Arrive Wakaba your new home! Offer valid on 12-15 month lease terms. Please
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Arrive Wakaba
232 E 2nd StLos Angeles, CA 90012
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Rent Specials
$2,320 - $6,182Special Offer
1 Month Free 1 Month Free + 50% Off Security Deposit On Approved Credit.* Contact our leasing office for more details.
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The Visconti
1221 W 3rd StLos Angeles, CA 90017
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Rent Specials
$1,525 - $3,400Special Offer
Specials 1 Month Free Rent Special with Select Units on a 13 Month Lease! Open House Every Saturday and Sunday from 10 am to 2 pm.
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The Broadway Lofts
430 S BroadwayLos Angeles, CA 90013
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Rent Specials
$2,457 - $11,866Special Offer
3 Months Free Now offering up to 12 weeks free! Additional $1,000 Look and Lease Special. Terms and restrictions apply.
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Roosevelt Lofts
727 W 7th StLos Angeles, CA 90017
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Rent Specials
$2,595 - $3,095Special Offer
1 Month Free 4 - 6 WEEKS FREE ON SELECT UNITS! CALL & SCHEDULE YOUR TOUR TODAY!
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215-225 Lucas Ave
215-225 Lucas AveLos Angeles, CA 90026
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Rent Specials
$2,027 - $2,736Special Offer
2 Months Free ASK US HOW TO GET 2 MONTHS FREE!* *Terms & restrictions apply/select apartments/subject to end without notice.
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Marley Lofts
548 S Spring StLos Angeles, CA 90013
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Rent Specials
$2,875 - $3,145Special Offer
Discounts Receive Up to $1,000 OFF Base Rent on Select Apartments! Contact Leasing for Details.
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The Brockman Lofts
530 W 7th StLos Angeles, CA 90014
How I Find the Perfect Rental for My Clients: A Real Estate Pro's Guide
Finding the right apartment starts with three things: location, cost, and amenities. Get the insider perspective from a real estate professional on how to nail all three.
Showing Results 1-50, Page 1 of 2
City West, Los Angeles, CA Local Guide
How much does it cost to rent an apartment in City West?
| Bedroom | Average Rent | Cheapest Rent | Highest Rent |
|---|---|---|---|
| City West Studio Apartments | $2,048 | $835 | $4,568 |
| City West 1 Bedroom Apartments | $2,765 | $645 | $8,425 |
| City West 2 Bedroom Apartments | $3,533 | $1,945 | $10,000+ |
| City West 3 Bedroom Apartments | $5,097 | $2,363 | $10,000+ |
| City West 4 Bedroom Apartments | $8,297 | $2,750 | $10,000+ |
Note: Properties with the Total Monthly Price badge include all required fees. Hover over the badge for details.
Browse Apartments in this Neighborhood
There are currently 80 rentals with your search options within a 1 mile radius of the City West Neighborhood of Los Angeles, CA.
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City West, Los Angeles, CA Local Guide
- Nearby Los Angeles neighborhoods
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Top Los Angeles Apartments in the City West Area with Move-In Specials Ending This Month
Specials updated: 08-29-2026Take advantage of these move-in and rent specials that are ending this month for top City West, CA apartments. Act fast and don’t miss out on an incredible deal on your perfect new place!
TENTEN WILSHIRE
6 Weeks Free + Limited Time Specials: TENTEN Wilshire From $2,500* Studios from $2,500 (normal price $3,283)* 1-Bedroom from $2,750 (normal price $3,751)* 2-Bedroom from $3,000 (normal price $4,055)* *Act By 08/31/2026 To Claim Limited Time Specials. Available: Utilities, Fully Furnished. Included: Community Mixers and Professional Events, Unbeatable Panoramic Views of the City.Expires August 31, 2026
Canvas LA
One Month FREE on select apartments! Our Leasing Agent will confirm with you during the tour which apartment homes this special applies to. *Move-in Specials and Promotional Rental Rates are valid only for new move-ins. The management reserves the right to modify or terminate these specials at any time without prior notice.Expires August 31, 2026
Commodore Regency Apartments
Receive $250 OFF at move-in AND 1 MONTH FREE upon signing a lease. Call to inquire further details.Expires August 31, 2026
The Flat at DTLA
Flexible leasing options are available to fit your needs. Choose from short-term leases (4+ months) for an additional $100 per month, or standard leases (12+ months). For a limited time, receive 1 Month FREE on qualifying 12+ month leases. Contact our leasing team for complete details, pricing, and availability.Expires August 31, 2026
HWH Luxury Living
1. Up to 16 Weeks Discounted on Selected Units! Prorated from Market Rent. Restrictions apply. Expires August 31, 2026. 2. $1,500 Look and Lease Incentive. Apply same day or in 24-Hours. Restrictions apply. Expires August 31, 2026. 3. Resident Referral Program. Existing residents can earn a $1,000 rental credit by referring a new leaseholder. New leaseholders can earn a $750 rental credit. Restrictions apply. Expires August 31, 2026 *Please contact our leasing team for details!Expires August 31, 2026
Loma Manor
1 MONTH FREE WITH 13 MONTH SIGNED LEASE! VALID WHEN PROSPECT VIEWS, APPLIES, APPROVED & SIGNS LEASE WITHIN 72 HOURS OF SHOWING!Expires August 31, 2026
Hikari
Up to 1 month free on select homes! Offer is for new residents only - Transfers excluded. [Offer good thru Sep 19, 2026]Expires August 30, 2026
The Emerson
Now Offering Up to 8 Weeks Free Rent on Select Apartments at The EmersonExpires August 30, 2026
Chester Williams Building
Limited-Time Leasing Special Get 1 Month Free!Sign a 13-month lease and enjoy your first full month of rent FREE. this special offer is available for a limited time! Contact us today to schedule a tour and secure your new apartment.Expires August 30, 2026
Arrive Wakaba
Enjoy up to two months of FREE rent when you make Arrive Wakaba your new home! Offer valid on 12-15 month lease terms. Please see a Leasing Consultant for details and restrictionsExpires August 30, 2026
Newly Listed Move-In Specials offers for Apartments in City West, CA
Specials updated: 08-29-2026Here are the most recently added special offers for renters looking to find the best deals on apartments in City West, CA. Be sure to take advantage of some of the area’s top offers.
Loma Manor
1 MONTH FREE WITH 13 MONTH SIGNED LEASE! VALID WHEN PROSPECT VIEWS, APPLIES, APPROVED & SIGNS LEASE WITHIN 72 HOURS OF SHOWING!
West 5th LA
Up to 6 Weeks Free Base Rent, 6 Months Free Parking, and a $500 Look & Lease Special! *Base Rent. Min Term Req’d. Other costs & fees excl. Terms apply. Select Units. Offer may change.
463 South Hartford Ave.
NO APP FEES ON APPROVED APPLICATION.
Hikari
Up to 1 month free on select homes! Offer is for new residents only - Transfers excluded. [Offer good thru Sep 19, 2026]
Skylux on Wilshire
Save up to $7,800 on 2-bedrooms, $6,600 on 1-bedrooms, and $5,400 on studios PLUS 3 months free parking + free application fee (on approved credit). Sign a 12-month lease for the max discount. Loss leader units not included. Furnished Advantage Program features furniture worth $10,500 that you take with you. Schedule your tour today! *Offer available to new residents with approved credit screening and lease start date by 9/20/26. Offer split between second and third month’s rent. Offer is limited to select units and subject to change without notice. Lease terms, pricing, and move-in dates may vary. Restrictions apply. Speak to your leasing agent for details.
825 South Hill
Exclusive Offer Available Now: Up to One Month Free On Select Skyhomes! *Restrictions apply. See Leasing Office for more information.
Arrive Wakaba
Enjoy up to two months of FREE rent when you make Arrive Wakaba your new home! Offer valid on 12-15 month lease terms. Please see a Leasing Consultant for details and restrictions
888 at Grand Hope Park
Enjoy two months of FREE rent when you make 888 at Grand Hope Park your new home! Offer valid on 12-18 month lease terms. Please see a Leasing Consultant for details and restrictions.
255 Grand
Up to 4 Weeks Free Base Rent! *Base Rent. Min Term Req’d. Other costs & fees excl. Terms apply. Select Units. Offer may change.
The Brockman Lofts
Receive Up to $1,000 OFF Base Rent on Select Apartments! Contact Leasing for Details.
A Local Expert's Top Neighborhood Guide for Renters While Attending Major Colleges and Universities in Los Angeles
Learn About the Best Neighborhoods to Rent Near College Campuses in Los Angeles, CA | Find Los Angeles Off-Campus Student Housing at ApartmentHomeLiving.com
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Real Estate and Rental Term Glossary | ApartmentHomeLiving.com Renter University
From the letter A all the way to the letter Z, the Real Estate and Rental Term Glossary from the content team at ApartmentHomeLiving.com provides our visitors and shoppers with a little clarity and helpful guidance in navigating the real estate world through definitions and explainers for the top subjects and terms that someone may come across during the leasing, buying, or selling process.
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Quick Rent Budget Calculator
How much rent can you afford?
The common "Rule of Thumb" is that rent should be no more than 30% of your income. How much is that? Enter your monthly income and click "Calculate My Budget" to find out.
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Pet Friendly LifestyleCity West, Los Angeles, CA
Ranked #24
Among cities in California for Apartment listings with Pet Friendly Amenities.
Pet Friendliness Lifestyle Score
4.0Pet Friendly
Frequently Asked Questions about Rent Specials City West Apartments
What is the Cheapest Rent Specials apartment in City West?
Currently the most affordable Rent Specials Apartment in City West is at 807 S Flower St listed at $645.
How much is the average rent for a Rent Specials City West Apartment?
The average rent for a Rent Specials Apartment in City West is $3,263.
What is the largest Rent Specials City West Apartment for rent?
Today's Rent Specials apartment with the most square footage in City West is a 3,487 square feet unit starting from $2,606 at THEA at Metropolis.
What is the average size for City West Rent Specials Apartments for rent?
The average size for a Rent Specials rental in City West is currently at 563 sq ft.
Expert Rental Resources
The rental experts at ApartmentHomeLiving.com provide you with top advice, tools, and tips for understanding the leasing process and finding the perfect rental. Here are a few helpful rental and leasing articles from our experts to guide you on your search.
Helpful Local Expert Guides
LA Alternatives: Find the Perfect Commuter City for Renting in the Los Angeles Metro Area
Written by: Rachel Presser
Hi from LA! I’m Rachel, your ApartmentHomeLiving.com Local Expert for Los Angeles, CA.
Los Angeles Essential Guide: Finding Rentals Near LAs Biggest Job Hubs
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Los Angeles is best known as an industry town.
The LA Price Check: Separating Cost of Living Myth from Reality
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More Than Just Hollywood: A Local Expert's Deep Dive into LA Living
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Articles, How-To's, and Tips
Practical Tips for Renters: How to Identify a Great Rental and Avoid Red Flags
Written by: Robin Stewart
Renters want to find a great apartment, the right place for them, one that checks all the boxes of location, rental cost, amenities, safety, and more.
First Apartment Regrets: Real Renters Share What They'd Do Differently
Written by: Robin Stewart
Hindsight is 20/20. Live and Learn. With age comes wisdom. We’re familiar with all those expressions, and all of them apply to lessons first-time renters learn.
Renters Insurance 101: What It Is, What It Covers, and Why You Need It
Written by: Robin Stewart
Insurance seems to be a part of life. In some states, having insurance is the law, as is the case for automobile insurance. Renters are no exception.
Apartment Occupancy Rates: Renter Attraction vs Renter Retention
Written by: Robin Stewart
There’s a tenet in marketing about client or customer attraction and retention. Studies and data have consistently shown it costs less to keep a current customer than to attract a new one.