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$1,328 - $2,254
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - One-Time Pet Fee $350.00
Pet Details
Groove Lofts
608 2nd Ave SMinneapolis, MN 55402
Pet Friendly Apartments for Rent in the Downtown East Neighborhood of Minneapolis, MN (181 Rentals)
Apartments for rent in the Downtown East area of Minneapolis that love your dogs or cats as much as you do!
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Rent Specials
$1,744 - $13,914
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,740 - $13,910
Required Monthly Fees
$4
Total Monthly Price
$1,744 - $13,914
2 Pet Limit
Pet Details
Expo
200 University Ave SEMinneapolis, MN 55414
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Rent Specials
$1,735 - $6,953
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - One-Time Pet Fee $350.00
Pet Details
O2
250 Portland AveMinneapolis, MN 55401
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Rent Specials
$1,404 - $4,499
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - One-Time Pet Fee $350.00
Pet Details
Moment
650 Portland Ave SMinneapolis, MN 55415
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$1,550 - $7,995
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,550 - $7,995
Total Monthly Price
$1,550 - $7,995
3 Pet Limit - Pet Deposit $0.00
Pet Details
240 Park Avenue
240 Park AveMinneapolis, MN 55415
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Rent Specials
$1,426 - $3,916
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,376 - $3,866
Required Monthly Fees
$50
Total Monthly Price
$1,426 - $3,916
2 Pet Limit
Pet Details
HQ Apartments
816 Portland Ave SMinneapolis, MN 55404
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Rent Specials
$1,558 - $6,758
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,550 - $6,750
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
4th and Park
700 S 4th StMinneapolis, MN 55415
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Rent Specials
$2,120 - $7,405
Plus Fees12 Month Lease Term
Pet FriendlyCats and Dogs AllowedPet Details
Forte on the Park
1125 S 2nd StMinneapolis, MN 55415
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Rent Specials
$1,347 - $2,875
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,167 - $2,695
Required Monthly Fees
$180
Total Monthly Price
$1,347 - $2,875
2 Pet Limit - One-Time Pet Fee $300.00
Pet Details
Hencen
455 Central Ave SEMinneapolis, MN 55414
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Rent Specials
$1,129 - $2,159
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,125 - $2,155
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
Lago Apartments
500 W Lake StMinneapolis, MN 55408
Authentic Minneapolis: An Insider's Guide to Renting in the City of Lakes
Get the inside scoop on Minneapolis apartment living from a local expert. Explore the best neighborhoods for renting, fascinating history, top attractions, and must-try dining.
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Rent Specials
$1,794 - $4,004
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,619 - $3,829
Required Monthly Fees
$175
Total Monthly Price
$1,794 - $4,004
2 Pet Limit - One-Time Pet Fee $300.00
Pet Details
The Archive
110 N 1st StMinneapolis, MN 55401
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$1,403 - $8,797
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,332 - $8,726
Required Monthly Fees
$71
Total Monthly Price
$1,403 - $8,797
2 Pet Limit
Pet Details
270 Hennepin
270 Hennepin AveMinneapolis, MN 55402
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Rent Specials
$1,460 - $3,925
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,460 - $3,925
Total Monthly Price
$1,460 - $3,925
Breed Restrictions: Pit Bull Terrier, Staffordshire Terrier, Doberman Pinscher, Rottweiler, Presa Canarios, Akita, Alaskan Malamute, Wolf-hybrid, Mastiff, Chow Chow., and any mixes that include one of these breeds.
Pet Details
Sora
600 S 5th AveMinneapolis, MN 55415
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Rent Specials
$1,682 - $2,943
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - Monthly Pet Fee $50.00
Pet Details
The Vicinity
205 Park AveMinneapolis, MN 55415
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Rent Specials
$1,625 - $4,795
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,525 - $4,695
Required Monthly Fees
$100
Total Monthly Price
$1,625 - $4,795
2 Pet Limit
Pet Details
Ironclad Residential
811 Washington Ave SMinneapolis, MN 55415
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$1,095 - $1,550
Plus Fees3 Month Lease Term
Pet FriendlyDogs and Cats Allowed2 Pet Limit
Pet Details
Aberdeen Apartments
500 E 14th StMinneapolis, MN 55404
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Rent Specials
$1,843 - $15,301
Total Monthly Price
Pet FriendlyCats, Dogs and Other Pets AllowedTotal Monthly Price
Base Rent
$1,835 - $15,293
Required Monthly Fees
Varies
Total Monthly Price
Varies
Pet Details
365 Nicollet
365 Nicollet MallMinneapolis, MN 55401
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Rent Specials
$1,359 - $1,753
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - One-Time Pet Fee $350.00
Pet Details
East End
240 Chicago AveMinneapolis, MN 55415
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Rent Specials
$1,980 - $9,353
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit - One-Time Pet Fee $350-$350
Pet Details
Encore
212 10th Ave SMinneapolis, MN 55415
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$860 - $1,570
Plus Fees11 Month Lease Term
Pet FriendlyDogs and Other Pets AllowedPet interview - Spayed/Neutered
Pet Details
The Bridges Dinkytown
930 University Ave SEMinneapolis, MN 55414
Renters Insurance 101: What It Is, What It Covers, and Why You Need It
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Rent Specials
$749 - $1,270
Plus Fees11 Month Lease Term
Pet FriendlyDogs AllowedPet Deposit $350.00 - Pet interview
Pet Details
The Knoll Dinkytown
1101 University Ave SEMinneapolis, MN 55414
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Rent Specials
$1,405 - $4,930
Plus Fees
Pet FriendlyCats and Dogs AllowedPet Details
The Ellory
225 Portland AveMinneapolis, MN 55401
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$1,800 - $3,550
Plus Fees12 Month Lease Term
Pet FriendlyCats and Dogs AllowedPet Deposit $0.00 - One-Time Pet Fee $0.00
Pet Details
The Elysian
711 4th St SEMinneapolis, MN 55414
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Rent Specials
$1,443 - $3,988
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,435 - $3,980
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
The Grand Mill District
313 Washington Ave SMinneapolis, MN 55415
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Rent Specials
$969 - $1,821
Total Monthly Price1 Month Lease Term
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$969 - $1,821
Total Monthly Price
Varies
2 Pet Limit - Pet Deposit $200.00
Pet Details
Cedars 94
2220 E Franklin AveMinneapolis, MN 55404
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Rent Specials
$1,668 - $3,553
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,650 - $3,535
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
4Marq
400 Marquette AveMinneapolis, MN 55401
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$949 - $1,200
Total Monthly Price12 Month Lease Term
Pet FriendlyTotal Monthly Price
Base Rent
$949 - $1,200
Total Monthly Price
$949 - $1,200
Pet Details
Campus Apartments 700-727 University SE
701 University Ave SEMinneapolis, MN 55414
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$1,475 - $3,373
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,470 - $3,368
Required Monthly Fees
Varies
Total Monthly Price
Varies
Pet Fee $300.00 - We allow 2 pets per apartment. There is a monthly pet rent of $35 for cats and $50 for dogs and there is a one-time pet fee of $300.
Pet Details
The Paxon
360 N 1st StMinneapolis, MN 55401
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Rent Specials
$1,350 - $5,382
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,290 - $5,322
Required Monthly Fees
$60
Total Monthly Price
$1,350 - $5,382
Pet Details
Rafter
333 E Hennepin AveMinneapolis, MN 55414
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Rent Specials
$509 - $1,199
Plus Fees11 Month Lease Term
Pet FriendlyCats, Dogs and Other Pets Allowed1 Pet Limit
Pet Details
Yugo Minneapolis 412 Lofts
412 12th Ave SEMinneapolis, MN 55414
Blending Career and Community: Top Neighborhoods to Rent Near Major Minneapolis Employers
Find your dream Minneapolis work-life balance! See the best Twin Cities neighborhoods to rent apartments with short commutes near Target, Best Buy, and other top local employers.
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$835 - $1,040
Plus Fees1 Month Lease Term
Pet FriendlyCats AllowedPet Details
Best Apartments
2006-2008 Park AveMinneapolis, MN 55404
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$965 - $1,862
Total Monthly Price12 Month Lease Term
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$965 - $1,862
Total Monthly Price
Varies
2 Pet Limit - Monthly Pet Fee $50.00/mo
Pet Details
Five15 on the Park
515 15th Ave SMinneapolis, MN 55454
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Rent Specials
$484 - $1,053
Plus Fees
Pet FriendlyCats, Dogs and Other Pets Allowed1 Pet Limit
Pet Details
Yugo The Sydney at Dinkytown
310 15th Ave SEMinneapolis, MN 55414
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$760
Plus Fees
Pet FriendlyCats Allowed2 Pet Limit - Cat Deposit $300.00
Pet Details
Seven Corners
1400 S 2nd StMinneapolis, MN 55454
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$1,510 - $3,010
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,395 - $2,895
Required Monthly Fees
$115
Total Monthly Price
$1,510 - $3,010
2 Pet Limit - Pet Fees $50.00/mo
Pet Details
Intersect
310 N 2nd StMinneapolis, MN 55401
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$1,349 - $2,799
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,345 - $2,795
Required Monthly Fees
$4
Total Monthly Price
$1,349 - $2,799
Pet Fee $350.00 - Monthly Pet Fee $50.00/mo
Pet Details
Spectrum Apartments & Townhomes
815 9th Ave SEMinneapolis, MN 55414
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Rent Specials
$1,295 - $1,480
Plus Fees12 Month Lease Term
Pet FriendlyCats and Dogs AllowedPet Details
The Endurance
725 8th St SEMinneapolis, MN 55414
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$1,516 - $3,354
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,511 - $3,349
Required Monthly Fees
Varies
Total Monthly Price
Varies
Pet Fee $300.00 - We allow 2 pets per apartment.There is a monthly pet rent of $35 for cats and $50 for dogs and there
Pet Details
Velo
115 N 2nd StMinneapolis, MN 55401
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Rent Specials
$1,353 - $1,869
Plus Fees
Pet FriendlyCats and Dogs Allowed2 Pet Limit
Pet Details
ELEVATE Apartment Homes
1117 Marquette AveMinneapolis, MN 55403
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$1,458 - $4,728
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,450 - $4,720
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
Maverick
120 Hennepin AveMinneapolis, MN 55401
Downtown East - One of the Best Affordable Neighborhoods in Minneapolis
Named as one of the Best Affordable Areas to rent in Minneapolis by our Minneapolis Local Expert Stephanie Lica. See how it ranks!
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Rent Specials
$1,750 - $3,020
Plus Fees
Pet FriendlyCats and Dogs AllowedOne-Time Pet Fee $350.00 - 80 lbs. Weight Limit
Pet Details
Mill & Main
501 Main St SEMinneapolis, MN 55414
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Rent Specials
$1,448 - $3,488
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,440 - $3,480
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
7west
1800 Washington Ave SMinneapolis, MN 55454
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Rent Specials
$1,727 - $3,435
Plus Fees
Pet FriendlyCats and Dogs AllowedPet Details
Second & Second
120 2nd St NMinneapolis, MN 55401
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Rent Specials
$1,508 - $3,043
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,500 - $3,035
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit
Pet Details
Gatsby Apartments
1400 Park AveMinneapolis, MN 55404
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Rent Specials
$1,303 - $2,303
Total Monthly Price12 Month Lease Term
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$1,295 - $2,295
Required Monthly Fees
Varies
Total Monthly Price
Varies
Pet Fee $300.00 - Monthly Pet Fee $50.00/mo
Pet Details
Luna Apartments
2520 8th St SMinneapolis, MN 55454
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Rent Specials
$1,049 - $2,345
Plus Fees12 Month Lease Term
Pet FriendlyDogs AllowedPet Details
Brook Avenue Housing Cooperative
1220 Brook Ave SEMinneapolis, MN 55414
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Rent Specials
$2,249 - $6,729
Total Monthly Price
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$2,249 - $6,729
Total Monthly Price
$2,249 - $6,729
2 Pet Limit - One Time Pet Fee $300.00
Pet Details
Nordhaus Apartment Homes
309-315 1st Ave NEMinneapolis, MN 55413
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Rent Specials
$1,775 - $2,325
Plus Fees
Pet FriendlyCats and Dogs Allowed50 lbs. Weight Limit
Pet Details
2nd Street Lofts
129 N 2nd StMinneapolis, MN 55401
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Rent Specials
$555 - $1,586
Total Monthly Price11 Month Lease Term
Pet FriendlyCats and Dogs AllowedTotal Monthly Price
Base Rent
$549 - $1,580
Required Monthly Fees
Varies
Total Monthly Price
Varies
2 Pet Limit - Pet Fee $300.00
Pet Details
The Marshall
515 14th Ave SEMinneapolis, MN 55414
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Rent Specials
$1,175 - $2,585
Total Monthly Price12 Month Lease Term
Pet FriendlyDogs AllowedTotal Monthly Price
Base Rent
$1,175 - $2,585
Total Monthly Price
$1,175 - $2,585
Pet Details
Fourth Street Co-op Apartments
1227 4th St SEMinneapolis, MN 55414
How I Find the Perfect Rental for My Clients: A Real Estate Pro's Guide
Finding the right apartment starts with three things: location, cost, and amenities. Get the insider perspective from a real estate professional on how to nail all three.
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Downtown East, Minneapolis, MN Local Guide
How much does it cost to rent an apartment in Downtown East?
| Bedroom | Average Rent | Cheapest Rent | Highest Rent |
|---|---|---|---|
| Downtown East Studio Apartments | $1,353 | $725 | $2,295 |
| Downtown East 1 Bedroom Apartments | $1,793 | $850 | $6,729 |
| Downtown East 2 Bedroom Apartments | $2,564 | $484 | $9,228 |
| Downtown East 3 Bedroom Apartments | $2,910 | $809 | $9,832 |
| Downtown East 4 Bedroom Apartments | $2,198 | $749 | $3,500 |
| Downtown East 5 Bedroom Apartments | $3,448 | $2,500 | $4,000 |
Note: Properties with the Total Monthly Price badge include all required fees. Hover over the badge for details.
Browse Apartments in this Neighborhood
There are currently 181 rentals with your search options within a 1 mile radius of the Downtown East Neighborhood of Minneapolis, MN.
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Downtown East, Minneapolis, MN Local Guide
- Nearby Minneapolis neighborhoods
- Nearby Cities
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- Local Counties
- School Districts
Most Pet Friendly Downtown East Apartments for Rent
The apartment community in the Downtown East area of Minneapolis, MN that ranks the highest in Pet Friendliness Lifestyle Score on ApartmentHomeLiving.com is Studios at 7 Corners with prices starting from $950 and a Pet Friendly score of 3.8 of 4. Encore scores the second highest with a 3.8 of 4 and has availability currently starting from $1,980. Here are the most Pet Friendly Downtown East apartments for rent in Minneapolis, MN:
| Apartment Listing | Pet Rating | Neighborhood | Priced From |
|---|---|---|---|
| Studios at 7 Corners | 3.8/4 | Cedar-Riverside | $950 |
| Encore | 3.8/4 | Mill District | $1,980 |
| Luna Apartments | 3.8/4 | West Bank | $1,303 |
| Intersect | 3.8/4 | Warehouse District | $1,510 |
| Stone Arch I | 3.6/4 | Marcy-Holmes | $1,392 |
| 409 University Ave SE | 3.6/4 | Marcy-Holmes | $850 |
| 365 Nicollet | 3.6/4 | Downtown West | $1,843 |
| Moment | 3.6/4 | Elliot Park | $1,404 |
| Best Apartments | 3.4/4 | Ventura Village | $835 |
| Five15 on the Park | 3.4/4 | Cedar-Riverside | $965 |
Cheapest Pet Friendly Apartment Rentals in Downtown East
The lowest priced apartment unit that allows pets currently in the Downtown East of Downtown East is the Studio Model at Best Apartments, which is a Studio unit starting from $835. The second cheapest Downtown East Pet Friendly apartment is the A2 Studio unit at Five15 on the Park starting at $965. Here are the most affordable Pet Friendly Downtown East apartments:
| Apartment Listing | Model Name | Priced From |
|---|---|---|
| Best Apartments | Studio | $835 |
| Five15 on the Park | A2 | $965 |
| Lago Apartments | The Harriet (Studio) | $1,129 |
| Luna Apartments | Virgo S2 | $1,303 |
| Stone Arch I | 2 Bedroom (C1) | $1,399 |
| Moment | Prelude | $1,404 |
| Intersect | 1F | $1,510 |
| 365 Nicollet | a2 | $1,843 |
| O2 | Jasmine | $2,352 |
| Encore | Ballad | $2,759 |
10 Hidden Costs of Renting You Should Budget for Before Signing a Lease
Avoid financial stress when renting. Learn about the 10 most common hidden costs—from pet fees to utilities—you must budget for before you sign a lease.
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Enjoy Twin Cities Campus Life: Top Minneapolis Neighborhoods for Student Renters
Discover the best Minneapolis neighborhoods for student renters! Find ideal apartments near major Twin Cities campuses & enjoy vibrant student life.
Read ArticleReal Estate and Rental Term Glossary | ApartmentHomeLiving.com Renter University
From the letter A all the way to the letter Z, the Real Estate and Rental Term Glossary from the content team at ApartmentHomeLiving.com provides our visitors and shoppers with a little clarity and helpful guidance in navigating the real estate world through definitions and explainers for the top subjects and terms that someone may come across during the leasing, buying, or selling process.
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The common "Rule of Thumb" is that rent should be no more than 30% of your income. How much is that? Enter your monthly income and click "Calculate My Budget" to find out.
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If you’re an expert on all things Downtown East, tell us what you love (and don't) by rating it and writing a review.
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Pet Friendly LifestyleDowntown East, Minneapolis, MN
Ranked #19
Among cities in Minnesota for Apartment listings with Pet Friendly Amenities.
Pet Friendliness Lifestyle Score
4.0Pet Friendly
Family-Friendly Rating
Do you have a family with children? Downtown East is a top neighborhood for families, with a score of 4.0 out of 4. Family Friendly ratings are based on community features and environments that help parents and children to thrive. This includes features like parks, pet amenities, playgrounds, picnic areas, recreation rooms, walking and biking trails, and access to the finest learning and education resources.
Outdoors Rating
We think living with the outdoors is critically important. This neighborhood is a highly-rated residential neighborhood for parks and greenspace, with a score of 4.0 out of 4.
Pet Friendly Rating
Are there dogs and cats in your life? this area is amongst the finest communities for renting with pets, with a score of 4.0 out of 4.
Frequently Asked Questions about Pet Friendly Downtown East Apartments
What is the Cheapest Pet Friendly apartment in Downtown East?
Currently the most affordable Pet Friendly Apartment in Downtown East is at Yugo The Sydney at Dinkytown listed at $484.
How much is the average rent for a Pet Friendly Downtown East Apartment?
The average rent for a Pet Friendly Apartment in Downtown East is $2,335.
What is the largest Pet Friendly Downtown East Apartment for rent?
Today's Pet Friendly apartment with the most square footage in Downtown East is a 2,981 square feet unit starting from $2,300 at 1212 Como Ave SE, Unit 3.
What is the average size for Downtown East Pet Friendly Apartments for rent?
The average size for a Pet Friendly rental in Downtown East is currently at 589 sq ft.
Expert Rental Resources
The rental experts at ApartmentHomeLiving.com provide you with top advice, tools, and tips for understanding the leasing process and finding the perfect rental. Here are a few helpful rental and leasing articles from our experts to guide you on your search.
Helpful Local Expert Guides
Authentic Minneapolis: An Insider's Guide to Renting in the City of Lakes
Written by: Stephanie Lica
Hello from the Twin Cities! I’m Stephanie — your ApartmentHomeLiving.com Local Expert for Minneapolis. I’m here to give you the inside scoop on this frigid, yet fascinating city.
Blending Career and Community: Top Neighborhoods to Rent Near Major Minneapolis Employers
Written by: Stephanie Lica
I'm Stephanie, your ApartmentHomeLiving.com Local Expert for Minneapolis, Minnesota. I love life in the Twin Cities.
Enjoy Twin Cities Campus Life: Top Minneapolis Neighborhoods for Student Renters
Written by: Stephanie Lica
I'm Stephanie, your ApartmentHomeLiving.com Local Expert for Minneapolis, MN.
A Local Expert’s Guide To the Top 10 Budget-Friendly Neighborhoods to Rent in Minneapolis
Written by: Stephanie Lica
I'm Stephanie, your ApartmentHomeLiving.com Local Expert for Minneapolis, MN. I've lived in Minnesota all my life, save for a brief stint in Wisconsin.
Articles, How-To's, and Tips
Pet-Friendly Renting: Everything You Need to Know Before You Move
Written by: Christine Leonard, Esq.
For so many of us, pets are the best companions and a big part of our lives. For this reason, a pet-friendly house or apartment is often a very important - and nonnegotiable - part of a move.
First Apartment Regrets: Real Renters Share What They'd Do Differently
Written by: Robin Stewart
Hindsight is 20/20. Live and Learn. With age comes wisdom. We’re familiar with all those expressions, and all of them apply to lessons first-time renters learn.
Renters Insurance 101: What It Is, What It Covers, and Why You Need It
Written by: Robin Stewart
Insurance seems to be a part of life. In some states, having insurance is the law, as is the case for automobile insurance. Renters are no exception.
Apartment Occupancy Rates: Renter Attraction vs Renter Retention
Written by: Robin Stewart
There’s a tenet in marketing about client or customer attraction and retention. Studies and data have consistently shown it costs less to keep a current customer than to attract a new one.